Entrepreneur and inventor Shantel Jacksonis scaling her patented high heel innovation, Shoe Gummi—the first outer-sole technology designed to prevent high-heel discomfort—into a multi-category foot comfort brand, while also expanding into media as the creator and executive producer of an original YouTube series, “Let’s Get Down to Business“.
Originally known for its patented outer-sole technology designed to help women wear heels longer and more comfortably, Shoe Gummi is continuing to evolve beyond its hero product with a new range of foot comfort accessories including Gummi Dots, Gummi Straps, Gummi Inserts, Toe Gummi, Arch Gummi, Luxe Slippers and Comfort Socks. The expanded product line reinforces the brand’s mission to redefine how women experience comfort across all footwear, from heels to sneakers, as well as everyday essentials like socks and slippers.
Inspired by her background in reality television, Jackson is venturing into long-form media with “Let’s Get Down to Business”, a cinematic, reality-driven vlog series that centers around founder-led storytelling. The series offers a real-time look at what it takes to build and scale a brand by showcasing raw, day-to-day moments—from product development and high-level meetings to industry events and the personal experiences that shape her approach as a founder.
About The Author: Taylor Winter Wilson
Senior Editor at Galore. Made in Detroit - Living in Atlanta.
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