Urban Decay has just signed Ruby Rose as the new face of the brand.
In a statement this morning, Urban Decay introduced the Orange Is The New Black actress and her title: Most Addictive New Vice. What does that mean? Well, Ruby’s expected “to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and ‘beauty with an edge.'”
A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on
Ruby’s seems to be excited for her role with the badass beauty brand too: “Urban Decay believes in supporting individuality and personal self-expression—two values I hold very dear—because everyone deserves the freedom to explore their personality and discover their true selves.”
Urban Decay announced a new eye shadow and liner vault in honor of their 20th anniversary just two days ago. Additionally, the brand has recently released a successful collaboration with Gwen Stefani. We’re dying to see what Ruby Rose x Urban Decay have up their sleeves, because we’re certain it’s fabulous. “Better things come to those who wait — all will be revealed in time,” Urban Decay founder Wende Zomnir said in a statement.
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