Ravie Loso From The “Hotline Bling” Video Started A Curvy Clothing Line
You may have seen Raven in Drake’s “Hotline Bling” video as one of the models. She’s now taken the money and fame from her cameo to start her own business.
Raven aims to motivate young women to go after their dreams while being confident in their bodies no matter the size. In our interview, she talks being unapologetically yourself, why her brand is so close to her heart, and how to grow your social media following.
Why did you decide to start your own business?
I decided to start my business because I’m a curvy girl and it’s hard for me to find clothes that fit me properly. Most jeans that I come across fit my thighs, but not my waist. I’ve always had this problem and I know as a woman I’m not alone. It has always been difficult finding things I like that are comfortable, but still cute. I wanted to showcase that with Sweet Blood Apparel. Women of all shapes and sizes can wear something amazing, form fitting, yet still affordable.
What was your vision behind Sweet Blood Apparel?
My vision behind Sweet Blood Apparel was to be known for having sexy, yet comfortable pieces. I wanted showcase women of all different shapes and sizes wearing my line. My models played a huge part in portraying my vision because I use so many girls, they all look completely different, but the visual is still there. Sexy, while still maintaining comfort, has always been the main priority for my line.
What tips do you have for women looking to start their own business?
Never give up, it’s tedious, but it is worth it. There will be a lot of sleepless nights. Do your research, and have your marketing down. Social media has been a major key in growing my business. I’m constantly promoting on Instagram, Facebook, and Twitter. Try to start with something different, have your own market that you’re geared towards. We sell clothes, but we also carry shapewear, usually these two are not sold together. I wanted to carry both. Uniqueness is more important than people may think. Any goal you set for yourself is attainable. Just know that nothing happens over night, it all takes time.
What do you love the most about being your own boss?
I honestly love the fact that I don’t work for anyone (other than my customers). I have my own schedule. Having a lot of money has never been my goal. Being self sufficient and having financial freedom have been more at the top of my list. I move at my own pace. I choose what I want to be showcased in my store. I hire those that I feel can help me grow.
Where would you like to see your company in the next few years?
I definitely see myself having a few store fronts, that is the overall main goal for my company. Possibly starting another company that complements and goes hand in hand with Sweet Blood.
Whats something about you that many people don’t know?
I’m a huge music head. I love neo-soul. When I work I’m constantly playing Erykah Badu, Sade, Sza, Buju Banton, all genres. If the beat is nice, and the lyrics are right, I’m listening.
Do you plan on adding plus size to your brand since it’s for curvy girls?
Yes, I will definitely be carrying XXL clothing for women. I’m still sourcing and testing fabrics for those who are plus size. I want to bring them quality clothing. The largest size that we have now would be our XL.
How can young women increase their social media following?
I started off on social media pretty normal. Just like everyone else, taking pictures of myself, selfies, etc. People gravitated to my page naturally I feel. I didn’t just post photos of myself, I would post memes, funny videos, music, etc. The number one thing I would say to young women is be yourself on social media. If you’re goofy, own it. If you’re sexy, own it. Be unapologetic for who you are and people will come around. There is no right or wrong way to grow your following. But when you finally have the following, utilize it. Think outside the box, use the platform for something greater than just “likes and comments.“
What would you like your supporters to take from this interview?
I want my supporters to know that I’m constantly evolving. I’m growing my brand and I’m also growing as a young woman. I see all of the positive comments and I appreciate them all. I see all the ladies who tag me when they are wearing my line. Nothing goes unnoticed. I appreciate it all.