Noén Brings Cleopatra-Level Seduction to goop Just in Time for Valentine’s Day
If intimacy is a ritual, Noén is rewriting the ceremony.
The New York–based intimacy company officially launched on goop on January 20 as part of the retailer’s Valentine’s Day Edit, marking the brand’s first nationwide retail partnership—and a major moment for the future of sensual wellness. Rooted in ancient aphrodisiac traditions and reframed for modern bodies, Noén exists in the space where beauty, desire, and presence quietly blur.
At its core, Noén is about expanding the ritual of touch beyond the bedroom and into everyday life. Think sensual body care that doubles as foreplay, objects that feel artful rather than explicit, and the belief that intimacy starts long before skin meets skin.
The goop partnership introduces Noén’s hero product, Nile Oil, a lightweight, multiuse aphrodisiac elixir designed for body, hair, and play, alongside Volume II: Intimacy Through Food, the brand’s collectible art publication exploring eroticism through ceremony, texture, and everyday indulgence. Together, they position Noén as a brand less concerned with performance and more invested in preparation.
“goop pioneered the conversation around intimacy as wellness,” says co-founder Marisa Goldstein. “We’re excited to deepen it—bridging intimacy and beauty by positioning touch, scent, and ritual as foundational to daily connection.”
An Immersive Trunk Show at goop Bond Street
To celebrate the launch, Noén will host an immersive trunk show at goop’s Bond Street flagship on February 13, transforming the space into a slow, sensory experience on the eve of Valentine’s Day.
An outdoor art installation will draw passersby in, while inside, guests can receive pulse-point massages with Nile Oil, sip blue lotus tea and champagne, and enjoy elevated bites—all designed to feel intentional, unhurried, and deeply embodied.
“Everything we make is meant to slow you down and bring you back into your body,” says co-founder Natalie Mankarious. “Inspired by Cleopatra, we see intimacy as something you cultivate, not perform. Nile Oil carries that philosophy into a daily ritual of presence and touch.”
Inside Nile Oil
Formulated with blue lotus—Cleopatra’s legendary grounding aphrodisiac—alongside beta-caryophyllene, moringa, buriti, and jojoba, Nile Oil absorbs quickly while restoring luminosity, suppleness, and elasticity. Its warm, earthy scent feels intimate without being overpowering—sensual in a way that lingers rather than announces itself.
The Noén Philosophy
Founded in New York City, Noén describes itself as an intimacy company, not a sexual wellness brand. Its offerings span beauty products, art publications, and live experiences, all inspired by Cleopatra’s rituals of seduction and self-connection. The brand’s philosophy centers on intentional touch and sensorial awareness as pathways to deeper connection—with oneself and with others.
Beyond products, Noén brings intimacy into physical space through sensual figure-drawing salons hosted across New York City. These gatherings—held at venues like The Twenty Two, Happier Grocery, Silence Please, and The Town House by Ashlee Harrison—invite participants to slow down, observe the body, and reconnect through art, vulnerability, and presence.
The name Noén, derived from Ancient Greek and Coptic roots meaning “to think” and “to tremble,” captures the brand’s central belief: that true connection lives in both the mind and the body.
With its goop debut, Noén isn’t just launching products—it’s offering a quieter, more intentional vision of intimacy. One rooted in ritual, reverence, and the luxury of slowing all the way down.
