With so many people living their lives through the augmented reality app that is Pokemon GO, does anyone even have time to watch TV anymore?
Netflix wants to make sure you do. Business Insider spoke to Netflix’s chief content officer, Ted Sarandos, about the company’s plan to expand their growth in the next year, a.k.a their plan for staying relevant.
“We’re not just competing with an ABC comedy,” he said. “We’re competing with ‘Pokemon GO.’ And we’re competing with ‘Star Trek’ and ‘Star Wars’ movies. We’re competing for a lot of attention in a really noisy world. To do that you have to take some big swings.”
This year Netflix spent $6 billion on their programming budget, which contributed to two of the most expensive shows in television history, one of which is Baz Luhrmann’s “The Get Down” and another Netflix original titled, “The Crown,” a show about Queen Elizabeth and the British royal family.
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