Microblading and Beyond at Zuzu Clinic
For as integral of a lesson “don’t judge a book by its cover” is, there’s a reason you must deliberately instill that value in yourself: appearances are important. Within seconds of meeting someone, a first impression has been made based solely on your external appearance alone, and to some degree, that impression will linger in the mind of that person as a connotation for years to come.
Few things are as crucial as looking your best in the world of business. Zuzu, the owner and operator of Zuzu Clinic, an aesthetics clinic in Mayfair London, is keenly aware of this and works hard to serve her community through her expertise, care, and dedication to aesthetics work.
As both the face of the brand and also the specialist who does the procedures, Zuzu is a unique authorial voice in the field of aesthetics and beauty. Naming the company after herself and positioning herself as both the external branding of the company and the internal leader of it was all very much by design, as even from a young age, Zuzu was highly ambitious and accomplished. She started Zuzu Clinic when she was just eighteen years old and has cultivated it into a highly influential and exceedingly successful brand and company unlike anything else in London.
Zuzu played a critical role in bringing the fine art of microblading to London. At a time when no other aesthetic clinics or beauticians were seen practicing this technique in London, Zuzu was inspired by “a really great artist in Mexico, and I watched his work for a couple of months then realized, actually, we don’t have this quality of work in London. Most brow artists tattooed the brows on and didn’t use the hair stroke technique. So I looked into it and found a couple of training academies.”
Learning how to microblade effectively was all the easier for Zuzu because of her exceptional manual dexterity, which aids in the artistry of every procedure she does at Zuzu Clinic, resulting in consistently high-quality outcomes. Beyond technical prowess, Zuzu also prioritizes building genuine relationships with clients, understanding their unique needs, and tailoring treatments to achieve their desired results.
This personalized approach has fostered trust and satisfaction, leading to a loyal client base embracing Zuzu wholeheartedly. As she says, “What sets me apart in the aesthetics and microblading industry is a combination of technical skill, personalized client care, and an unwavering commitment to excellence.”
In addition to this, Zuzu has also built a training academy called the Zuzu Microblading Academy. The academy was founded to accrue specialists in the fine art of microblading to assist Zuzu at her clinic. It has been up and running for over four years now, training several students who have gone on to become professionals.
Zuzu Clinic has been operating for over eight years. In that time, it has evolved from focusing solely on brows and microblading to providing additional aesthetics services such as injectables and more.
With a BSc degree in adult nursing, a level three qualification in “Training and Education,” which allowed her to write the curriculum for her training academy herself, and aspirations to take Zuzu Clinic global, Zuzu shows no signs of slowing her ascent anytime soon.
As she says, “Age is not a barrier to success. If you are passionate and dedicated, you can achieve greatness at any age. By committing to something you love, your passion will shine through in your work, leading to a successful business.”
