Listen: Dad Hats Need to Die
Jay Z once declared that Auto-Tune should die. Now, I am here to announce that dad caps are officially over.
As the Auto-Tune of fashion, the dad cap is something that can be worn anywhere and everywhere whether youâ€™re grabbing a piping hot cup of matcha at Cha Cha Matcha or at a Drake show. Similar to how the Auto-Tune can make every single personâ€™s voice turn into a monotone robot, the dad cap has the same effect to making anyoneâ€™s outfits seem effortless thanks to its simplicity and practicality. Itâ€™s no secret that everyone â€“ you and I included â€“ have drooled over the dad hat as 2016â€™s â€œItâ€ accessory. But now, Iâ€™ve had enough of it.
Before I can go on, â€œdad capsâ€ were just your standard issue baseball hat that was traditionally worn in the field. Created in 1860, the baseball hat was made as an alternative to full brim straw hats, which werenâ€™t as durable as todayâ€™s cotton incarnation. Outside the field, not many people bothered to wear the baseball hat as it was only meant to be seen on the sluggers. In the late 1960s, the cap became an advertising tool for customers to promote companies who produced it. Not to mention, the dad hat had a universal appeal as the snap clasps were designed to fit the heads of every single size whether the circumference of the wearerâ€™s head was big or small. From there, who would resist the idea of wearing a hat featuring a team logo for public use? New Era, the manufacturer of baseball hats since 1954, decided to take it to the hilt by distributing them in 1979.
The popularity of the dad hat peaked in the â€˜90s when everyone from Spike Lee (who commissioned a custom order to New Era for a red Yankees hat) to Tupac wore it. However, it became associated with dads after they started wearing them. It was no longer cool to wear a dad cap from 2003 until 2015. When Drake wore a cap that said â€œHowâ€™s My Mixtape?â€ to promote If Youâ€™re Reading This Itâ€™s Too Late on Instagram, the spark was reignited. Everyone you know from the Bad Gal, Hailey Baldwin, Kendall Jenner, Gigi Hadid and countless other celebrities started wearing it. Even Kanye West, Wiz Kahlifa and Kim Kardashian wore the hat! Then, it became the hottest piece of merch in music history thanks to BeyoncÃ©.
At that point on, every single store from ASOS, Topshop and Barneyâ€™s started selling dad caps since spring. Then, the sheer atrocity kicked in when EVERYONE started wearing them this summer. You name it: Instagram â€œmodels,â€ tourists and construction workers. Hell, Iâ€™ve even seen the dad cap at tourist shops in Times Square! Must we not ignore that the ever-problematic Donald Trump jumped on the bandwagon to promote his campaign slogan in camouflage, black, white AND red versions of the same darn cap? I shook my head at the sight of seeing cheap reproductions of Kanyeâ€™s â€œI Feel Like Pabloâ€ cap at China-based wholesale e-tailer Ali Express, which currently sells for a mere $9.28. The price of a knockoff compared to the real deal was a huge $30.72 difference.