Josephine Skriver Fronts The New Casio S Series For Women

Good news ladies, Casio G-Shock has just launched the S-series, its first ever line made exclusively for women! As if that weren’t enough, mega-model Josephine Skriver has been tapped to front the campaign which includes photos and video directed by Berger and Wild and shot by Maciek Kobielski. “This is the first time in the brand’s 30-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President Timepiece Division Casio North America. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.”

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