In Conversation with BOOMBBY: The Writer Behind the Hits Steps Into Her Rawest Era Yet
Pop music has always thrived on contradictions—sweet and sharp, polished and reckless, playful and painfully real. BOOMBBY knows this dance better than most, and with her new single “DUHMB,” she flips the table. The track is pure emotional chaos, wrapped in a glittery, percussion-driven package. It’s the soundtrack to knowing better but going for it anyway. Think: flirty text messages you shouldn’t send, but do anyway—with the chorus stuck in your head the whole time.
Listen HERE
Of course, this isn’t her first rodeo. As Bekuh BOOM, she penned some of the most iconic moments in the pop scene. But BOOMBBY is something else entirely. She’s not just writing for the stage anymore—she is the stage. Drenched in duality, BOOMBBY is equal parts glitter and grit, bold enough to wear her heart out but sharp enough to know exactly where she’s cutting. “DUHMB” is her most intimate track to date, a whisper-level confession disguised as a head-bopping anthem.
We sat down with BOOMBBY to talk about missed flights, FaceTime aesthetics, and the thrill of saying exactly what you want, exactly how you want to say it. If “DUHMB” is any indication, she’s not here to follow the rules—she’s here to write her own story.
“DUHMB” feels like a bold emotional shift—raw, intimate, and unfiltered. What made you decide this was the right moment to stop ‘playing it cool’ and show this side of yourself?
I think I’ve always had different sides to me, not just as an artist, but as a person. I usually present a larger-than-life version of myself, but being vulnerable and honest is just as much a part of who I am. That’s what I bring into every room I create. I wanted to show more of my real life, the version of me you’d meet on the street. I love building worlds in my music, but the one I actually live in matters too. “DUHMB” is me closing that gap between the two and getting closer to my audience.
The video for “DUHMB” is stripped-down and deeply personal. What was it like to shoot something so vulnerable without the glam and spectacle?
It was honestly so freeing. Every project I do has 100% of me in it, whether it’s big and bold or soft and simple. This one felt like, “Here I am. No extras.” Like, if you came to Miami and saw me on the beach, this is exactly what you’d get. The video even feels like FaceTime at times, which was intentional. This part of my rollout is about showing my layers, and this version is probably the closest to my core.
You mentioned missing a flight to finish “DUHMB” because you knew it was special—what was happening at that moment that made you stay in the studio?
It was my first session in Nashville, working with John Santana and Sydney Tipton. We clicked instantly. Everything was flowing – melodies, harmonies, the build at the end of the hook. I kept saying, “I’ll push my flight,” until I finally missed it. But I didn’t care. I was at the airport looping the song nonstop, then listening again the entire flight home. It was exactly what I came in hoping to create.
You’ve written massive anthems for BLACKPINK and Lisa—how different is your creative process when writing for yourself as BOOMBBY compared to writing for others?
The biggest difference is freedom. When I’m writing for myself, nothing’s off-limits. No briefs, no rules. I can say what I want, when I want. I’ve always stayed authentic in any role, but writing for myself is more personal, and that connection feels deeper. Don’t get me wrong, I still love writing for others, but being BOOMBBY is just more real.
There’s a distinct duality in your music, playful yet vulnerable, cinematic yet deeply personal. How do you navigate that balance when creating new songs?
I don’t really think about it, it just lives in me. I’m not trying to be anything. I do what feels right, in the moment. Of course, I’ve developed a bit of a formula over time for what feels catchy or impactful, but it always starts with the truth. From there, I ask myself: how can I take this authentic feeling and make it feel larger than life? That’s what makes the world I create something others can step into.
“DUHMB” draws influence from whisper-close records like Rosalía’s “Hentai.” What other artists or sonic inspirations shaped your new sound?
I get most inspired by older music, especially late ‘90s and early 2000s stuff. And traveling. When I’m in new places, I pick up on sounds and energies. Like “Test Drive” has some Miami bounce in it because I was spending time there. So it’s not just musical, it’s life influencing sound. I also love diving into ‘70s playlists and pulling inspiration from that era’s textures and emotion.
BOOMBBY is described as the ‘bigger, brighter’ version of you. What parts of Bekuh BOOM still live inside BOOMBBY?
Bekuh BOOM will always be close to me, especially the business side. I spent years behind the scenes, learning the industry while helping others build their visions. Now I get to apply all of that to BOOMBBY and build something on my own terms. Creatively, that core is still the same, but BOOMBBY is a breath of fresh air. She’s not weighed down by the past, she just wants to bring joy and leave something good behind.
Now that you’re stepping into the spotlight, what do you hope listeners feel or take away when they hear BOOMBBY for the first time?
Nothing makes me happier than seeing someone tag me in a video – dancing, vibing, feeling confident because of one of my songs. I want people to feel like the baddest version of themselves for those three minutes. Music is about connection, and if someone hears my voice and feels seen, or uplifted, or just better – that’s the most rewarding thing to me.
