How Gleb Ryzhkov and Swipe Agency Are Reinvigorating the Party Scene
Story by Will Jones
How Gleb Ryzhkov and Swipe Agency Are Reinvigorating the Party Scene
Not all parties are created equal — some events are engineered to feel cinematic, and these experiences are becoming rarer. Gleb Ryzhkov’s Last Night At The Lotus isn’t just a party; it’s a Swipe Agency-designed phenomenon that blurs the line between guest and spectacle. Produced with Swipe Agency’s signature flair, it was a night where DiDi Restaurant transformed into a fever dream straight out of The White Lotus and helped to set a new standard for nightlife experiences.
The Challenge – A Tired Party Scene
Traditional influencer parties often feel overexposed, predictable, and more focused on optics than authentic moments. These events are frequently over-curated and provide little in the way of substantial emotional payoff.
Consequently, they resemble less of a genuine party and more of a business formality, an obligation to show up merely to claim your presence. However, the essence of a party is to have fun, unwind, and create unforgettable debaucherous memories. Fortunately, Swipe Agency excels at crafting party environments where you can do just that.
The Swipe Solution – How Last Night At The Lotus Stands Apart
Gleb Ryzhkov and Swipe Agency’s philosophy is to engineer immersive experiences rather than merely throwing simple parties. In this way, Last Night At The Lotus perfectly encapsulates the agency’s greatest strengths. Not only is it a high-octane and high-concept event, where participants can lose themselves in a larger world of mythos and stories, but an inherent air of finality is woven into it.
Capturing that feeling of the last night at a key destination with this group of people enhances the once-in-a-lifetime quality of the party. It encourages guests to relax and genuinely enjoy themselves.
On top of this, Swipe Agency events feature custom cocktails, DJ-curated moods, mysterious character cards, “unscripted” drama, and attention to atmospheric detail. When you step into a Swipe Agency party, you are stepping into a story in which you are a central character, which is what made White Lotus such a great fit.
The Cast of Characters – A Curated Crowd
There is real intentionality in how Swipe Agency assembles a guest list. Beyond just “influencers,” the agency strives to cultivate personalities who add texture to the scene (Darren Dzienciol, Sasha Aoki, Nick Champa, LA DEMI, etc.). This is even more important here than at traditional parties or events, as guests are both participants and spectacle, creating a living, breathing storyline. A storyline thrives on the strength of its characters, which is why Swipe loves to invite a host of colorful characters to populate these worlds.
The Gleb Effect – Why This Party Mattered
Gleb’s brand identity has steadily evolved as he moves beyond being a party host to becoming an experienced architect and cultural curator. Having hosted and attended countless parties, Gleb grew disillusioned with just how formalized and sterile the party scene had become. He wanted to breathe some life, audacity, and ambition into these events.
To do so, Gleb has expanded his palette and list of professional titles to deliver unforgettable events for his guests. In many ways, the Last Night At The White Lotus party signals a “soft launch” for Gleb’s next decade — more about culture creation than content farming.
Future Outlook
Last Night At The Lotus wasn’t just another LA party but a Swipe-curated cinematic experience. Moving forward, Gleb Ryzhkov and Swipe Agency are passionate about forging iconic events to help push the boundaries of a stagnated party scene. Swipe Agency is the one to know if you want your event to feel like a headline moment.
