Jared Leto is sexy, we know this… and so does Gucci.
The gender-fluid actor stars in the new film campaign for Gucci Guilty alongside models Julia Hafstrom and Vera Van Erp. In the film shot by Glen Luchford, Leto takes a deep dark bath before huffing a bit of fragrance next to two hotties.
This campaign is cool as fuck. Why, you ask? Because viewers are able to DM Leto on Snapchat for an invite to a virtual orgy. Translation: You can be sent an uncensored video that only 100 people in the world will ever see.
Snapchat is a wonderful place to have a little fun. “People can opt into your experience, rather than having it force-fed to them,” Leto told Elle. “And I think the ephemerality of it allows us to be a little more open about how we share things and how we don’t have to always search for perfection.”
Whether in the virtual world of Snapchat or this reality we call life, Leto’s new Gucci campaign is refreshingly different. Props.
The handbag has always carried a little more responsibility than most accessories. It holds the essentials, finishes an outfit, and somehow manages to say something about the person carrying it. But not every bag needs to be the loudest thing in the room. Behno, the New York-based handbag label founded by designer Shivam Punjya, takes
Living Color: A two-look meditation on chromatic extremity, with supermodel Aweng Chuol as the vessel for the story. Architectural restraint meets maximalist spectacle, color rendered as art and identity. Look one is maximalist saturation — rainbow-foiled hair, iridescent violet lips, and a sequined sculptural skirt by AndreDNA set against confetti and candy-colored ballons. Look two
There’s something almost comical about everyone suddenly pretending they were MySpace power users. I’ll be honest—I never actually had one. Or at least not one worth talking about. I somehow convinced my friends I did because, at the time, admitting you weren’t on MySpace felt like showing up to school without the right shoes. Still,
Fashion pop-ups are everywhere. A truly participatory one is much harder to find. This July, Los Angeles-born streetwear label Aelfric Eden is bringing its pop-up retail activation to New York, transforming a Tribeca storefront into a temporary playground for customization, creativity and social content. Running from July 5 through July 19 at 68 Franklin Street,
