Jared Leto is sexy, we know this… and so does Gucci.
The gender-fluid actor stars in the new film campaign for Gucci Guilty alongside models Julia Hafstrom and Vera Van Erp. In the film shot by Glen Luchford, Leto takes a deep dark bath before huffing a bit of fragrance next to two hotties.
This campaign is cool as fuck. Why, you ask? Because viewers are able to DM Leto on Snapchat for an invite to a virtual orgy. Translation: You can be sent an uncensored video that only 100 people in the world will ever see.
Snapchat is a wonderful place to have a little fun. “People can opt into your experience, rather than having it force-fed to them,” Leto told Elle. “And I think the ephemerality of it allows us to be a little more open about how we share things and how we don’t have to always search for perfection.”
Whether in the virtual world of Snapchat or this reality we call life, Leto’s new Gucci campaign is refreshingly different. Props.
For Spring/Summer 2027, Casablanca founder and creative director Charaf Tajer looks to Brazil with Amor e Progresso, a vibrant celebration of love, possibility and the beauty of seemingly opposing worlds coming together. Inspired by the country’s carnival, soccer culture, tropical landscapes, beaches and multicultural identity, the collection moves freely between sophistication and ease, tailoring and
Paris Fashion Week isn’t only about fashion’s biggest names. On October 2, SSENSE turned its attention to the industry’s next generation with Salon des Refusés, a one-day Paris pop-up celebrating emerging design and creative culture. Inspired by the original Salon des Refusés of 1863—which gave boundary-pushing artists rejected by the Paris establishment a space to
For Spring/Summer 2027, Ottolinger is asking a simple question: What do our clothes actually do for the person wearing them? Creative directors Christa Bösch and Cosima Gadient found their answer in Moisturizer, a collection centered on confidence, sensuality and the feeling of being comfortable in your own skin. Inspired by those few intimate minutes spent
Some weeks require thoughtful cultural analysis. This one requires pointing at the screen. From Paris Fashion Week to Tate McRae’s first fragrance and the VMAs’ unlikely comeback, here’s everything currently occupying space in my head.
