Jared Leto is sexy, we know this… and so does Gucci.
The gender-fluid actor stars in the new film campaign for Gucci Guilty alongside models Julia Hafstrom and Vera Van Erp. In the film shot by Glen Luchford, Leto takes a deep dark bath before huffing a bit of fragrance next to two hotties.
This campaign is cool as fuck. Why, you ask? Because viewers are able to DM Leto on Snapchat for an invite to a virtual orgy. Translation: You can be sent an uncensored video that only 100 people in the world will ever see.
Snapchat is a wonderful place to have a little fun. “People can opt into your experience, rather than having it force-fed to them,” Leto told Elle. “And I think the ephemerality of it allows us to be a little more open about how we share things and how we don’t have to always search for perfection.”
Whether in the virtual world of Snapchat or this reality we call life, Leto’s new Gucci campaign is refreshingly different. Props.
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