Jared Leto is sexy, we know this… and so does Gucci.
The gender-fluid actor stars in the new film campaign for Gucci Guilty alongside models Julia Hafstrom and Vera Van Erp. In the film shot by Glen Luchford, Leto takes a deep dark bath before huffing a bit of fragrance next to two hotties.
This campaign is cool as fuck. Why, you ask? Because viewers are able to DM Leto on Snapchat for an invite to a virtual orgy. Translation: You can be sent an uncensored video that only 100 people in the world will ever see.
Snapchat is a wonderful place to have a little fun. “People can opt into your experience, rather than having it force-fed to them,” Leto told Elle. “And I think the ephemerality of it allows us to be a little more open about how we share things and how we don’t have to always search for perfection.”
Whether in the virtual world of Snapchat or this reality we call life, Leto’s new Gucci campaign is refreshingly different. Props.
The Room 33 will present its first official runway show in Paris in collaboration with the platform 1211Pro and FMFW, marking the international debut of the project’s creative universe and the unveiling of its first collection conceived for the fashion capital. Titled “Black on Black”, the show expands the visual language of The Room 33.
GCDS marks ten years with the Spring Summer 26 “What’s in My Bag?”, a runway show that transforms a viral catchphrase into a fully immersive universe.“For us, “What’s in My Bag?” is not just about a meme,” says Calza. “It’s about opening the bag that holds ten years of my world, and showing what’s inside:
Rachel Malina Ross doesn’t perform for the street. She owns it. Wearing jewels by Alexis Bittar mixed with Springs boldest trends, Rachel owns every bit of her confidence. Shot by Igor Malakhov in the blur of a city that thinks it’s important, Rachel moves like she knows something you don’t. The camera doesn’t chase her
Emerging designer Maxwell Bresler unveiled Arcadia, a collection that felt cinematic from the first look to the final walk. Structured military jackets, sculpted corsetry, and sweeping silhouettes set the tone, while Bresler’s signature nautical stripes anchored the collection in a sense of maritime drama. The world of Arcadia balanced precision and fantasy — blending steampunk
