Gigi Hadid Is The New Face Of Your Favorite 90s Brand

Gigi Hadid is basically a supermodel by now, and with great power comes great responsibility.  This morning it was announced that Gigi will not only be acting as Tommy Hilfiger’s Global Brand Ambassador starting in the fall, but that she’ll also be partnering with Hilfiger to launch her first capsule collection.  That’s right, not only will she be the face of the brand, but she’ll be designing for it too.  Talk about being the ultimate Tommy girl. 

According to The New York Times, the collaboration will “celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature ‘classic American cool’ heritage.”


“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns, and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”

Hilfiger added that, “I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers… we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’—her magnetic personality is bright and always optimistic, and her style is confident, effortless, and cool.”

Can’t wait to see what they come up with.

All photos via Tommy Hilfiger.  

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