Galore Darling: DJ Siobhan Bell on Her New Cherryade Hair Brand
London based DJ Siobhan Bell and someone-you-should-follow-because-she’s-really-really dope has done what is desperately needed: a hair line of THE sickest colors CHERRYADE HAIR. We chatted about the the yearn for lavender & baby pink choices and how London specifically needs more choices for black women’s hair.
Seems like a logical step, Iâ€™m sure people recognize you by your hair djing?
Definitely. Itâ€™s important to have things in terms of style and image, that people can recognize you by and have an association with. I generally have an interest in nails and hair.
Do you have people coming up to you and being like, â€œomg where did you get you hairâ€?
Yeah, exactly. thatâ€™s how it all kind of started because people get asking me. I do this myself so there isnâ€™t really anywhere you can go and buy this. As a black girl, I canâ€™t really bleach my hair and change colors al the time so I figured out a solution myself. I did try and look online, bur I saw there was an easy market to set up.
Totally I was actually looking for that color that you have [Siobhan is wearing her own color Lavandish] It was impossible to find or discontinued. What was the process of doing it yourself?
It started off simple- got the dye and did myself. As I progressed more, I discovered more colors and how to knit etc.
So why the name Cherryade?
I have a brand already called Cherryade, which is a monthly club night in London. I wanted to make an umbrella and Cherryadeâ€™s a fun name and think it sounds cute!
Are you going to bring over to the States?
When I did go to NY, I felt like America definitely caters more to black womenâ€™s hair so thereâ€™s more of what Iâ€™m doing. Whereas over here in the UK I didnâ€™t really see it, so seemed like the perfect oppruinity.
Any last words on Cherryade Hair?
I donâ€™t how big itâ€™s gonna go, but itâ€™s organic & natural and I want to introduce colored braids too!