Forbes 30 Under 30 and Music Business Association Agent of Change Award winner Gabriela Gironas has been redefining brand and creator collaboration for over a decade. Today, as Wasserman Entertainment’s Senior Director of Creator Strategy, Gironas directs groundbreaking campaigns for A-list clients like Google Play and Taco Bell. Whether crafting a narrative for a product introduction or building digital-first campaigns, Gironas combines data and narrative to build a strategy that fuels business and cultural impact.
Their résumé reads like a digital-age masterclass—launching early partnerships on Reddit and YouTube, reshaping music marketing through Human Re-Sources and Q&A, and amplifying the voices of cultural powerhouses like BTS and Arlo Parks. Whether nurturing icons like T-Pain or internet phenomena like Therapy Gecko, Gironas speaks fluently in the language of online influence.
That commitment runs deep. They serve on the board of Industry In Spanglish and lead global inclusion efforts at Women In Music. Gironas also gives back through mentorship initiatives with SheSaid.So and the BPI Grow Tech Incubator. Investing in the growth of the next generation of game-changers.
Their influence extends to the startup world as well, through advisory roles with ShowUp, ArtistVerified, KYD Labs, and Showcase—ventures that echo their commitment to building creator-led ecosystems and reimagining how talent connects with platforms and audiences.
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