Forbes 30 Under 30 and Music Business Association Agent of Change Award winner Gabriela Gironas has been redefining brand and creator collaboration for over a decade. Today, as Wasserman Entertainment’s Senior Director of Creator Strategy, Gironas directs groundbreaking campaigns for A-list clients like Google Play and Taco Bell. Whether crafting a narrative for a product introduction or building digital-first campaigns, Gironas combines data and narrative to build a strategy that fuels business and cultural impact.
Their résumé reads like a digital-age masterclass—launching early partnerships on Reddit and YouTube, reshaping music marketing through Human Re-Sources and Q&A, and amplifying the voices of cultural powerhouses like BTS and Arlo Parks. Whether nurturing icons like T-Pain or internet phenomena like Therapy Gecko, Gironas speaks fluently in the language of online influence.
That commitment runs deep. They serve on the board of Industry In Spanglish and lead global inclusion efforts at Women In Music. Gironas also gives back through mentorship initiatives with SheSaid.So and the BPI Grow Tech Incubator. Investing in the growth of the next generation of game-changers.
Their influence extends to the startup world as well, through advisory roles with ShowUp, ArtistVerified, KYD Labs, and Showcase—ventures that echo their commitment to building creator-led ecosystems and reimagining how talent connects with platforms and audiences.
Kylie Is Back on YouTube — and We’re Taking Notes Somewhere between summer’s glossy, sunburnt cheeks and fall’s inevitable return to brown liner, smoky eyes and actual clothes, Kylie Jenner just delivered the transitional makeup look we’ve been waiting for. In her latest YouTube upload, Kylie brings us back inside her beauty routine — and
As summer winds down, months of sun, heat, travel, and long days outdoors can leave skin feeling dry, sensitized, and ready for a seasonal reset. As we head into cooler fall weather, Dr.Jart+ offers a lineup of science-led Korean skincare to hydrate, soothe, and support the skin barrier, while keeping your complexion looking fresh through
Long before dropping his latest single, “HOT,” Drebae understood the double-edged sword of internet ubiquity. Early viral moments and high-profile co-signs from Megan Thee Stallion, Cardi B, and Nicki Minaj proved he had the star power to command the room alongside hip-hop’s biggest names. But online clout means little without the work required to convert
Kaya Conky is part of a generation of drag singers who have helped expand the boundaries of Brazilian pop music. A star of the scene, the artist has built an identity shaped by funk, performance, and a provocative aesthetic. Now, with her new album, MARIA BOA, she reveals a more intimate version of herself without
