From Model to Mogul: Brennah Black’s Vision Behind Black Heart Lingerie
Brennah Black has spent years in front of the camera as a model for some of the world’s top lingerie brands, but when she noticed the industry lacked pieces that were both exciting and wearable, she decided to create her own. The result is Black Heart Lingerie, a luxury small-batch brand that launched in April and has already captured the attention of women everywhere. With a focus on craftsmanship, convertibility, and timeless sensuality, Black Heart is redefining what it means to feel sexy in 2025. We sat down with Brennah to dive deeper into her journey, the inspiration behind Black Heart, and what’s next for the brand.”
When did you first realize lingerie was more than just something you wore, that it could actually be your thing?
I spent years modeling for some of the top lingerie brands, and one thing always stood out to me. So much of the lingerie I wore was beautiful but uncomfortable. It was exciting for the bedroom, but not something you would want to wear all day. On the other hand, everyday lingerie was usually boring, practical, and far from sexy. That’s when I realized there was a gap in the market. Women deserved something elevatedand exciting, but also wearable and comfortable enough for every day. That insight inspired me to create our first collection, Eclipse. The bras feature interchangeable straps, so you truly get two looks in one. Crafted from silk with strappy, versatile components, each piece is smooth under clothing yet bold enough to stand on its own. Every edge is finished seamlessly with no zigzag stitching, so the craftsmanship is as luxurious as it is functional. I created this collection because I believe lingerie should be both an elevated basic and irresistibly sexy. Women should never have to choose between beauty and comfort. They deserve both.
Black Heart is such a strong name. What does it mean to you?
My last name is Black, and I’ve always loved using the heart emoji, so when I was creating my
brand the name came to me almost instantly. Black has always been tied to luxury and
mystery, two qualities that define who I am and what I create. Pairing it with Heart brought in a
sense of femininity, softness, and intimacy, creating the perfect balance between strength and
sensuality.That’s how Black Heart became more than just a name. It became the essence of the brand. It
reflects the duality I wanted to capture, lingerie that feels powerful yet feminine, mysterious
yet deeply personal.
You built this brand with your mom. What’s the most unexpected part of running a
lingerie company as a mother–daughter duo?
One of the most unexpected and beautiful parts of building a lingerie brand with my mother
has been how naturally our strengths come together in the design process. I’ve spent years in
front of the camera, learning intimately what makes lingerie fit well, move well, and feel good
on the body. My mother, on the other hand, has always been my stylist. She has an instinct
for taste, for trends, and for understanding what women are drawn to.
What started as a mother and daughter sharing clothes and ideas has become a true creative
partnership. I bring the knowledge of fit from the perspective of a model. She brings the eye
for style and what resonates. Together, we don’t just design lingerie. We shape pieces that
are both technically perfect and emotionally captivating.
What’s been the wildest part of turning Black Heart Lingerie from an idea into a brand
people are obsessed with?
Black Heart Lingerie started as an Instagram page where I curated images that reflected my
mood, style, and essence. Watching it evolve into a full luxury label has been surreal. To see
my vision transform from high-end photo shoots into tangible pieces that women actually
wear, love, and feel empowered in has been the most incredible part. What began as a vibe
online has become a movement women can feel on their own skin.
The Black Heart IG is already at 400K+. What’s your secret: vibes, strategy, or just hot
girls in hot lingerie?
Black Heart already had a built-in following before we even launched, because the Instagram
page had been part of my story for years. It actually started during COVID with my first
business, Brennah Black Market, an online platform and magazine where I shared different
facets of my life and even sold pre-loved lingerie. That experience gave me a deep
understanding of what women look for and how they connect with lingerie, even though it
wasn’t yet my own designs.
When I transitioned the page into Black Heart Lingerie this past April, the community was
already there and excited to see what I would create. Since then, we’ve grown even more as
women around the world have started wearing the brand, posting about it, and tagging us.
Soon, we’ll be launching our Lovies page to celebrate our customers and the influencers who
have been part of the journey since day one.
What makes a Black Heart piece different from the usual lingerie we see?
Our focus is on elevated basics that are both versatile and luxurious. The convertible bras are
designed to give you two looks in one, crafted from premium materials with seamless finishes
so they can be worn effortlessly under clothing. Every piece is detailed with 24-karat goldplated, custom engraved hardware, and built with top-tier craftsmanship that combines beauty
with everyday comfort. It’s this balance of design, quality, and practicality that sets Black
Heart apart.
If you could put anyone in Black Heart right now, who would be your dream girl?
I love the way Sabrina Carpenter wears lingerie as part of her personal style, and I feel Black
Heart Lingerie’s timeless and feminine aesthetic would align seamlessly with her look.
You’ve been the face of so many brands before. How does it feel to finally be the one
calling the shots?
I love being behind the scenes of our shoots because it allows me to bring together every
detail. From choosing models for both their professionalism and presence, to styling lingerie
into fantasy-driven worlds, I get to curate the right team to execute the vision and elevate the
Black Heart aesthetic.
What’s been your biggest “pinch me” moment with Black Heart so far?
We just launched on April 15th, so there hasn’t been a huge “pinch me” moment yet, but one
of our biggest accomplishments so far has been getting into Top Drawer Lingerie, the premier
boutique in the United States, located in Uptown Park in Houston. Not only are we alongside
top luxury brands I’ve long admired, like Bordelle and I.D. Sarrieri, but we’re also front and
center in the boutique’s main display. To have that kind of recognition so early is both surreal
and incredibly rewarding.
What does sexy mean to you in 2025?
Sexy in 2025 is confidence made effortless. It’s feeling incredible in your own skin and letting
the right lingerie bring that to life.
What’s the vibe you want women to feel when they put on Black Heart: power, comfort,
danger, all of the above?
The vibe I want women to feel in Black Heart is comfortable yet bold. These are pieces you
can lounge in all day, but that still feel exciting in the bedroom. There’s a softly dominant edge
in the strappy details, balanced with the versatility to keep things simple and classic. That’s
what makes the brand unique. It moves easily from timeless and feminine to daring and bold,
without ever sacrificing comfort.
Beyond lingerie, where do you see Black Heart going? World takeover, or keeping it
niche and exclusive?
Beyond lingerie, I see Black Heart expanding into corsetry, because there are so few places
to find a true, classic corset. We’ve always been committed to keeping the brand niche and
intentional, never mass produced and always rooted in slow fashion. Our focus is on
craftsmanship, quality, and creating collections that feel unique and fresh. Every piece should
feel special, timeless, and worthy of the Black Heart name.Outro: With Black Heart Lingerie, Brennah Black isn’t just designing lingerie, she’s creating a
world where women can feel powerful, feminine, and completely themselves. For her, sexy
will always be timeless, and this is only the beginning.
With Black Heart Lingerie, Brennah Black isn’t just designing lingerie, she’s creating a
world where women can feel powerful, feminine, and completely themselves. For her, sexy
will always be timeless, and this is only the beginning.
