Dr Martens: #StandForSomething Campaign
The #StandForSomething campaign, fronted by Dr Martens has become a globally trending topic on all social media fronts including facebook, twitter and instagram. Thousands of people are sharing what they stand for, with Dr Martens celebrating each of the sharers personal independence, freedom of style and dynamic self expression within their campaign.
For AW14, Dr Martens channels individual characters such as Punk Rocker, classic Brit, three charismatic brothers and a Watford based band to star in their new campaign video. Each of these characters celebrates a different facet of the Dr Marten wearer. A relate-able character because it channels the free spirited individual that each of us has inside of ourselves.