Celebrate The Lunar Year in Style with these Brands
Miu Miu, Diesel, and more! Celebrate the lucky year of the Snake in style.
As the Year of the Snake approaches, fashion enthusiasts are invited to embrace this auspicious occasion with flair and elegance. Renowned luxury brands such as Miu Miu, Diesel, and Kenzo are unveiling exclusive collections that reflect the essence of this zodiac sign. Each piece is thoughtfully designed to resonate with the themes of transformation and renewal, making them perfect for welcoming new beginnings. The vibrant hues of red and gold dominate these collections, symbolizing prosperity and joy and reminding us of the rich cultural significance behind the celebrations.
The Snake, a symbol of wisdom and adaptability, encourages individuals to reflect on personal growth and the shedding of past limitations. This year, designers are not just showcasing clothing but are also telling stories through their creations. From intricate patterns to luxurious fabrics, each item serves as a reminder of the journey of self-discovery and the potential for reinvention. As we adorn ourselves in these limited-edition pieces, we participate in a tradition that honors the past and the future.
In addition to the fashion offerings, various events and festivities are planned to mark the start of the lunisolar calendar. From elegant runway shows to intimate gatherings, the celebrations will highlight the importance of community and connection during this time of renewal. As we celebrate the Year of the Snake, let us do so with style, embracing the spirit of transformation and the promise of a prosperous year ahead.
Check out our favorite 2025 Lunar Year Drops below.
1. Birkenstock

Image: Courtesy of Birkenstock
1774 marks the Lunar New Year with a new collection for the Year of the Snake. Birkenstock’s latest collection symbolizes wisdom and transformation and features our reimagined Arizona and Florida in python-embossed Italian leather and our Tokio in suede with python details. The designs come in beige and red, with black leather footbeds and gold or silver buckles. Made in Germany, the collection showcases 1774’s craftsmanship, updating classic styles with premium materials to create new icons.
Shop the Limited-Edition Collection HERE
2. MIU MIU
After another year of being the number 1 brand on Lyst, Miu Miu is at it again with its latest offering. Miu Miu’s Latest Lunar Year Collection captures a spirit of joy and optimism, mirroring the celebratory moment. It features oversized sweaters and blouson jackets, preppy tweeds and checks, jewel-encrusted denim, aged leather and cotton poplin shirts and shorts, all styled with signature ballerinas, loafers, strappy kitten heels, Plume and New Balance X Miu Miu sneakers, glamorous opera gloves and delicate pearl chains. The Penny, Wander, and Arcadie bags – offered in exclusive iterations – take center stage, accompanied by baseball caps, rose-tinted eyewear, and playful bag charms, including a crochet-knit serpent and, in select stores, personalized Chinese knots. Logged zip-front hoodies, T-shirts, and cotton underwear in lucky red are also available to commemorate the occasion. Shop the Limited Edition Collection HERE.
3. DIESEL
The Year of the Snake commences on January 29, 2025. Diesel celebrates Lunar New Year with a 12-piece unisex capsule envisioned by creative director Glenn Martens as a reflection of the holiday’s traditions of good fortune, happiness, wealth, and Diesel’s values of freedom, self-expression, and non-conformity. The collection includes iconic denim, ready-to-wear, bags, and accessories in a series of snake motifs blended with signatures from Diesel’s aesthetic vocabulary: Utility, Pop, Artisanal, and Denim.
The snake is interpreted in various treatments, including patchworks and prints of retro Year of the Snake posters, photoreal snake prints, and a scale-like laser treatment. Multiple snake motifs are mixed and applied to oversized T-shirts in utilitarian green devore jerseys burned out to reveal poster prints beneath. Stonewash denim jackets and jeans are treated with an all-over snake print laser. The Play bag and a belt are done in the hyperreal snake print. The Charm-D bag receives the stonewashed denim scale-like laser treatment. Shop the Limited-Edition Collection HERE.
4. DIOR BEAUTY
Dior’s Limited Edition Lunar Year Collection will brighten up any palette. The Rouge Dior lipstick comes in a limited-edition case with a golden floral pattern symbolizing new beginnings. The limited Lipsticks are now available globally – Shop HERE.

Image: Dior Beauty

Image: Dior beauty