Camila Cabello just landed a massive beauty deal
Our girl Camila Cabello is moving on up to super stardom, and her major new deal with L’Oréal Paris is going to make her even bigger.
Her departure from Fifth Harmony a year ago had many people wondering where would Camila take her career and if she would survive on her own but she’s starting off 2018 with a big bang.
Camila will be one of the faces of the new “Elvive” hair care line that’s going to save your damaged hair regardless if it’s colored, dry or has heat damage. What’s dope about this line is that it’s centered on everyone having a hair comeback and features not only Camila Cabello, but also Aja Naomi King from “How to Get Away With Murder,” and classic actress who’s currently on “Stranger Things” Winona Ryder.
This line isn’t new to the beauty world either. According to Tim Coolican, the President of L’Oréal Paris,”Elseve has been the #1 hair care brand in Europe and leader in treatments since 1971. We are thrilled to now bring the hair care line to the U.S. under the Elvive name with focused positioning that speaks to the 80 percent of U.S. women who are experiencing hair damage daily.” So with women like Camila rocking the brand you’re sure to hear just about everyone trying this product out.
Why we stan this line is not only because of Camila but the fact that over 40,000 women tested this product. On top of that, L’Oréal is a drugstore brand so these products won’t break your pockets either. The shampoo and conditioner will be around $5 each and the treatments will be around $7 each, now you can’t beat that anywhere.