This Bumble study contradicts hookup culture

Is hookup culture officially over?

Maybe not officially (because some of us still just want some quick d), but a recent study conducted by Bumble definitely contradicts our conceptions about online/app dating. 

Bumble originally set out to be a safe place for women to create meaningful and empowering connections, through Bumble, Bumble BFF, and Bumble Bizz.

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Since they launched in 2014, the app certainly has had no problem encouraging women using the app to 1. make the first move (aka the basis of the app) and 2. be self-confident in the scary world of online dating.

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In recent studies conducted by Bumble’s in-house sociologist Dr. Jess Carbino, it was revealed that 85% of Bumble’s users are in search of a long-lasting and meaningful relationship – not just a hookup.

“It turns out that both younger and older women prefer making the first move and that it had a strong impact on their decision to use Bumble,” Dr. Carbino says.

“For younger women, this is more likely to be their first foray into online dating, so being empowered to make the first move and the higher degree of control that comes with that may be influential in their decision to use Bumble,” she adds.

The survey was administered via the Bumble app to 5,367 users in March 2018, meaning it’s pretty recent and reflective of the current climate.

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Dr. Carbino’s study also had some other awesome takeaways. Below are some of our favorites.


85% of Bumble users are looking for marriage or a boyfriend/girlfriend.


63% of men said that “women making the first move” was influential in making them want to use Bumble.


Bumble users are looking for commitment – 85% of Bumble users are looking for marriage or a boyfriend/girlfriend.

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Bumble is not known as a marketplace for hookups – less than 4% of men and less than 1% of women on Bumble are looking for a hookup.


Women on Bumble are confident first movers – 97% have messaged their matches in.

Gimme More Dating

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