This Bumble study contradicts hookup culture
Is hookup culture officially over?
Maybe not officially (because some of us still just want some quick d), but a recent study conducted by Bumble definitely contradicts our conceptions about online/app dating.Â
Bumble originally set out to be a safe place for women to create meaningful and empowering connections, through Bumble, Bumble BFF, and Bumble Bizz.
Since they launched in 2014, the app certainly has had no problem encouraging women using the app to 1. make the first move (aka the basis of the app) and 2. be self-confident in the scary world of online dating.
In recent studies conducted byÂ Bumbleâ€™s in-house sociologist Dr. Jess Carbino, it was revealed that 85% of Bumbleâ€™s users are in search of a long-lasting and meaningful relationship â€“ not just a hookup.
â€œIt turns out that both younger and older women prefer making the first move and that it had a strong impact on their decision to useÂ Bumble,â€ Dr. Carbino says.
â€œFor younger women, this is more likely to be their first foray into online dating, so being empowered to make the first move and the higher degree of control that comes with that may be influential in their decision to useÂ Bumble,â€ she adds.
The survey was administered via theÂ BumbleÂ app to 5,367 users in March 2018, meaning itâ€™s pretty recent and reflective of the current climate.
Dr. Carbinoâ€™s study also had some other awesome takeaways. Below are some of our favorites.
85% ofÂ BumbleÂ users are looking for marriage or a boyfriend/girlfriend.
63% of men said that â€œwomen making the first moveâ€ was influential in making them want to useÂ Bumble.
BumbleÂ users are looking for commitment â€“ 85% ofÂ BumbleÂ users are looking for marriage or a boyfriend/girlfriend.
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BumbleÂ is not known as a marketplace for hookups â€“ less than 4% of men and less than 1% of women onÂ BumbleÂ are looking for a hookup.
Women onÂ BumbleÂ are confident first movers â€“ 97% have messaged their matches in.