Blackpink’s Lisa, Emma Roberts, Winnie Harlow, Ariana Madix, Scheana Shay, with headliners ANYMA, Bob Moses, WhoMadeWho and Afrojack Hit Zenyara Desert Nights during Coachella Weekend 1
Coachella weekend in the desert has been known for its elaborate, epic events. Perhaps one of the most coveted mainstays is the ZENYARA Desert Nights Series, which is always in collaboration with Framework and Tao Group Hospitality, and experiential mastermind CMG.
CMG and Framework officially kicked off ZENYARA Desert Nights Weekend 1 on April 11, 12 and 13, 2025, with Saturday night drawing an exclusive crowd for the much anticipated performance of ANYMA. With exclusive guest access by Dorsia, partygoers flooded into the massive estate featuring a manmade beach that transports you to Tulum, a sprawling modern estate, sunken VIP tables surrounded by a lavish swimming lake, and the ultimate DJ platform. Premium brand alignments for the 2025 series include PATRÓN EL ALTO, Rivian, Outcast, Heineken, Body Armor, Habit Burger, and Red Bull who were highlighted with immersive activations across the estate that you discover as you explore, Patron cocktail in hand, under the stars.
The in-demand event series at the illustrious estate featured an amazing lineup of DJ performers for Weekend 1 such as ANYMA, Bob Moses, Vintage Culture, Mau P, and WHOMADEWHO and a surprise set by Afrojack, among others. The ffirst three festival nights did not disappoint with an endless flow of models, influencers, music industry notables, music artists, and festival goers in attendance for the ultimate late night desert dance party, building much anticipation for Weekend 2.
Saturday Night, April 12th, Talent Notables Included Lisa (Blackpink), Alesso, QCP, Rachel Lindsay, Austin Mills, Loud Luxury (Joe Depace), Leah Talabi, Corey Gamble, Jesse Solomon, Jesse Montana, Shaun Ross, Myles, Nav, Scheana Shay, Brock Davies, Ally Lewber, Myles Shear, Mau P., and more.
Saturday Night’s headliner ANYMA is the solo project of Matteo Milleri, an Italian-American electronic music producer, DJ, and multidisciplinary artist known for his boundary-defying techno compositions, visuals, and live shows. ANYMA’s headlining set at ZENYARA Desert Nights is among the many accomplishments of his career over the last year alone, which also includes his 12-date run as the first electronic artist to hold a residency at Sphere in Las Vegas, his recent headlining performance at this year’s Ultra Music Festival, and signing a global publishing deal with Kobalt.
Sunday Night, April 13th, featured a hybrid set by WHOMADEWHO, Dixon b2b Jimi Jules, a surprise performance by Afrojack, and performances by Yulia Niko, DESIREE, Sparrow & Barbossa. Talent and notables in attendance included Brooklyn Peltz Beckham, Nicola Peltz Beckham, Will Peltz, Patrick Ta, Too Short (who performed at the festival with T-Pain and Anderson Pak), Ariana Madix, Mark Ballas and BC Jean, Emilia Silberg, Mikki Mase, Mackenzie Dipman, Tara Electra, Nyjah Huston, Sofia Jamora, Zander Hodgson and Troy Pes, Kasey Boone, Trevi Moran, Sebastian Topete, Tao Group Hospitality Founder Jason Strauss, Dorsia Founder Marc Lotenberg, Relentless Beats’ Thomas Turner, and CMG Founder David Corso.
Friday Night, April 11th, Talent Notables Included Emma Roberts, Winnie Harlow, Zedd, Nyjah Huston, Patrick Ta, Too $hort, Jesse Metcalfe, Helene Immel, Jessica Michelle Serfaty, Skilah Blue Hurd, Jack’s Dining Room, Tiernan Kelly, DJ Tie Dye, Mark Estest, Nate Wyatt, Lee Foss, Austin Mahone, Alexis Frasca, Bridgette Watson, Bella Lovkvist, Gayenne Hazelwood, So You Think You Can Dance’ Olivia Alboher, and more. Friday night’s Headlining DJ Performers included: Bob Moses, Ahmed Spins, Dennis Cruz, Kilimanjaro, Damian Lazarus, and Dennis Cruz.
Global experiential agency leader Corso Marketing Group, CMG and Framework, one of the world’s leading independent purveyors of underground music experiences, previously released the official lineup for their highly sought after ZENYARA® Desert Nights 2025 Festival Series taking place Friday, April 11 – Sunday, April 13, with Weekend 2 ready to continue on Friday, April 18 – Sunday, April 20, 2025.
The ZENYARA® Desert Nights annual series has garnered a highly prestigious reputation as an enclave of sophistication and opulence, guaranteeing its guests an unparalleled hospitality experience in conjunction with hand-selected lineups of globally revered selectors. Dorsia, the Miami-based, internationally popular tech and hospitality startup best known for allowing its members access to the world’s most sought-after restaurant reservations and experiences returned as the 2025 headlining parner. Dorsia also unveiled its new B2B event operations and guest list management app, Gatekeeper, with unique features specific to luxury experience operators like CMG and Framework. The allure of ZENYARA® is its exclusive nature, and similar to years past, is only accessible to Dorsia members or by private invitation.
This year’s series features a diverse lineup of pioneers and breakthrough talent across two stages, including Bob Moses (Club Set), Vintage Culture, Mau P, WHOMADEWHO (Hybrid Set), a guest set by Afrojack and more, inspired by the sonic ethos of Framework’s underground dance music roots. A no-doubt incredible and highly anticipated performance took place on Saturday evening April 12, with headliner ANYMA, following a sold out run at the Las Vegas Sphere.
See you at Weekend 2 if you are lucky enough to score the coveted invite. And as mentioned, Dorsia members also get exclusive first access for a limited number of guests. Surprise performances are a given at ZENYARA, so let’s see who pops up on weekend two.
Photos by Bilal Zagaoui for CMG and Matthew Zeno for CMG
