Onitsuka Tiger has created the Coachella looks of your dreams
As most of California knows, Coachella is quickly coming up. Galore is super excited to announce that we will be hosting an exclusive launch party during Weekend 1 for Onitsuka Tiger‘s newest Spring/Summer 2018 collection!
The event is taking place in, you guessed it, Palm Springs, and it coincides with the first weekend of Coachella. We’re going to celebrate music, fashion, food, and the desert lifestyle.
The party will be hosted at the Galore ranch – a historic, expansive ranch venue located behind the mountains. The venue offers a unique getaway, reminiscent of a Southwest vibe combined with that classic California feel (palm trees and pool included).
When you first get to the party, feel free to take some iconic pics of the Mexico 66 and Spring/Summer 2018 Apparel installation! Then you can make your way inside to the party, where the party legit won’t. stop.
The party includes – but is not limited to – live DJ beats, acoustic sets, horseback rides (omg, yes), sunset campfires, rodeo-inspired makeovers, a featured live poolside performance by The Driver Era, Ross Lynch‘s new music venture with his brother, Rocky Lynch, and a performance from Caroline Vreeland. The party will officially be hosted by the bombshell Victoria’s Secret model Leomie Anderson.
It’s no big deal.
Some bomb, authentic Mexican tacos will be served as a nod to the heritage of the shoe. The shoes debuted at the Mexico City Olympic pre-trials in 1966. Talk about a piece of really dope history!
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Famed Italian designer, Andrea Pompilio, has been working with the Onitsuka Tiger brand since 2013. Models wearing full looks from the Onitsuka Tiger x Andrea Pompilio Spring/Summer 2018 collection will be guiding guests inside of the party, that way you can see what the amazing pieces look like on!
The Peruvian-inspired collection features floral and camouflage prints in a color palette of oranges, yellows, and blues for that perfect soaking-up-the-sun summer feel. The clothes are also heavily influenced by the ‘90s, and it comes through in various details in the pieces, and in the stone-washed denim.
The four footwear silhouettes embrace chunky styling and vivid colors – another nod to the 90’s. Don’t we all miss wearing chunky kicks? These aspects are also a nod to traditional Peruvian sandals. The collection’s lowkey vibe and playful pops of color bring a fresh and artistic feel to the party’s aesthetic.
Back in 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. The brand first began with a commitment to promoting youth health. Since then, the tiger stripes have become synonymous with one of the most world-renowned athletic brands.
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The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated, classic silhouettes to refreshing, new styles, to collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories.
The stripe design featured on the sides of Onitsuka Tiger shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world. Aka, these tiger stripes are a big deal!
We can’t wait to see you at our event, and we’re excited to see you all donning some awesome pieces from the Onitsuka Tiger collection. You won’t be disappointed with this lively, perfect-for-Coachella line launch!
All photos courtesy of Onitsuka Tiger & ASICS
