Finding the Best Skincare Serum to Fit Your Skin’s Needs
Skincare accounts for a significant portion of the beauty industry, taking 42% of the market share. According to Statista, it is worth an estimated $180 billion globally, marking a significant increase from a decade ago, growth that is due to growing consumer emphasis on self-care and wellness, leading to a demand for products that provide noticeable and lasting results.
This growth has also been fueled by the influence of beauty influencers on social media, who often encourage consumers to prioritize skin health over makeup. In addition, there has been a shift toward personalized skincare routines that focus on specific ingredients and are tailored to individual skin concerns, which has led to an appreciation for high-quality products that address a wide range of skincare needs.
This image shows a close-up of hands applying a luxury anti-wrinkle cream.
The Rising Popularity of Skincare and Serums
With many attributing the impact of beauty influencers to the rise in interest in a desire for a more natural appearance, there has also been an upswing in wellness journals.
This was also compounded by another significant factor: the pandemic. This was a time when people were stuck at home and only interacting with others through videoconferencing, which meant they were staring at their own faces for hours on end. This made people feel more aware of lines, wrinkles, and skin issues.
The beauty industry benefited from this period and continues to do so, as consumers had more time to experiment with various products. One particular beauty product, skincare serum, rose in popularity during and after the pandemic and made $5.84 billion in 2024. Based on sales, the compound annual growth rate for the skincare serum market is expected to be 6.6%. And it’s not only sales that have grown in relation to serums. Those on the quest for the best serum to suit their skin type and skincare routines have also driven up searches on Google.
What Is a Serum?
Serums are lightweight, oil or water-based liquids that are formulated to absorb quickly into the skin and deliver a high concentration of active ingredients.
Serums often target particular skin issues, and their ingredients can vary depending on the type of treatment someone is choosing. Serums like Beau Domaine’s The Serum boast natural ingredients like seeds and flower extracts, with the desire for all-natural ingredients having gained popularity in the past few years as people embrace wellness as part of their journeys, both on the inside and the outside.
Types of Popular Serums
Serums easily fit into anyone’s skincare regime after washing and toning their skin and before applying moisturizer. While serums targeting specific needs are popular, they can also be layered if the ingredients are compatible.
There are specific ingredients that do the heavy lifting in serums.
- Vitamin C, used in brightening serums, helps brighten skin that has become dull or has dark spots. After continuous use, it creates a healthy glow and diminishes discolorations.
- Hyaluronic acid is used in serums to help hydrate and plump the skin, giving it a smoother, firmer appearance. It’s often used by those with dry skin naturally or are being affected by seasonal cold weather. This makes it an ideal serum for sensitive skin.
- Antioxidant serums protect skin from dryness, environmental damage, and free radicals, which can break down collagen.
Many people are reaching for anti-aging serums to battle fine lines, wrinkles, and sagging skin. Resveratrol, extracted from grapevine branches, targets wrinkles. Another popular ingredient is retinol, which reduces inflammation. Many anti-aging serums tackle multiple issues and, therefore, have a mix of effective ingredients.
There’s a Serum for Everyone
Because some people have very sensitive skin, serums specifically formulated for those who need milder effects are available. It’s best to try any serum on a small area of skin before applying it to the face.
Since everyone’s skin is different, there are various brands of serums to choose from. From L’Oreal to Beau Domaine, there are many effective serums to consider adding to a skincare regime.
Selecting the best serum can be daunting with numerous choices available. Start by identifying your skin type and specific concerns. Options range from hydrating serums with hyaluronic acid to brightening formulas with vitamin C. Increasingly, consumers seek products that not only enhance their skin but align with their values, including those made with natural ingredients and sustainable packaging, as the wellness trend influences skincare choices.
Skincare is unique to each individual. What suits one person may not suit another. Experiment with various products to discover the best ones for your skin. Consistency is crucial; serums yield optimal results with regular application.
