SKIMS TAPS CHARLI XCX TO STAR IN ITS NEW COTTON CAMPAIGN
THE ICONIC ARTIST – AND VISIONARY BEHIND BRAT SUMMER – PARTNERS WITH SKIMS AHEAD OF TOUR
SKIMS unveils its latest campaign, starring global icon Charli XCX, posing in brand new Cotton Rib and Cotton Fleece styles. Shot by celebrated photographer Petra Collins, known for her distinct feminine and dreamlike aesthetic, she captures Charli’s carefree rebellious spirit. With ‘Brat Summer’ in full swing, this campaign once again demonstrates SKIMS’ ability to identify talent at their peak.
The avant-pop and electronic superstar is currently enjoying immense commercial success and widespread fame, solidified by her latest album, “Brat,” which has captivated audiences worldwide. In support of ‘BRAT’, Charli will be embarking on her biggest ever headline shows in arenas throughout the UK in November and December as well as teaming up with longtime collaborator Troye Sivan for their highly anticipated co-headline US arena tour ‘Charli XCX & Troye Sivan Present: Sweat’ kicking off September 14th. Charli’s collaborations with artists such as Billie Eilish and Lorde have further showcased her versatility and creative prowess. This summer, dubbed “Brat Summer,” has seen Charli’s influence extend beyond music, inspiring a bold and unapologetic lifestyle trend that resonates with her fans as well as the ethos of SKIMS.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat, ” said Charli XCX. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond” stated Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS, “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
Charli XCX can be seen wearing key pieces from the Cotton Rib and Cotton Fleece collections, including the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie, and Cotton Rib Bikini. These new styles are designed for an elevated sporty look, while constructed in the ultra-comfortable cotton collection fabrics SKIMS customers know and love.
SKIMS Cotton collections will be available for purchase at SKIMS.com on Wednesday, August 21st at 12PM EST.
