Hailey Bieber posts makeup tutorials that set the stage for fresh beauty trends and serve as a clever platform for teasing future product launches from her brand, Rhode. Her recent Pocket Blushes release was preceded by a series of Instagram and TikTok posts showcasing various flushed cheek looks, which kept her followers engaged and eager for the new product. This strategy has effectively created buzz and anticipation around her brand’s offerings. As Bieber shifts her focus to lip products, fans have taken notice of her latest videos highlighting the upcoming creamy lip liner, set to launch on January 30. This versatile liner is designed to enhance the lips, allowing users to define their natural lip line or create a fuller look by over-lining. The built-in smudger provides a trendy blurred finish option, making it a must-have for beauty enthusiasts looking to achieve that effortlessly chic aesthetic.
Staying true to Rhode’s roots in skincare, this lip liner is formulated with nourishing ingredients to promote lip health while enhancing volume. Peptides work to soften and smooth the delicate skin of the lips, while fenugreek extract contributes to a plumper appearance. With such thoughtful formulations, Bieber continues bridging the gap between beauty and skincare, ensuring her products look and feel good on the skin. Check out images from the campaign below starring Rhode’s most prominent support singer and Galore cover-girl Tate McRae.
Image: Rhode Beauty
Image: Rhode beauty
Image: Rhode Beauty
About The Author: Perry Johnson
Perrin Johnson is our senior features editor. Aside from Interviews and sourcing the best in beauty and fashion, Perrin enjoys Coffee and time with his family. Contact Perrin at Editsbyperry@gmail.com
Understanding Why Your Bra Suddenly Feels Wrong One of the most common frustrations women experience is realizing that a bra that once felt perfectly comfortable now feels tight, loose, or simply “off.” This isn’t random. It’s usually the result of natural body changes over time. If every bra in your drawer seems to fit a
Kylie Is Back on YouTube — and We’re Taking Notes Somewhere between summer’s glossy, sunburnt cheeks and fall’s inevitable return to brown liner, smoky eyes and actual clothes, Kylie Jenner just delivered the transitional makeup look we’ve been waiting for. In her latest YouTube upload, Kylie brings us back inside her beauty routine — and
As summer winds down, months of sun, heat, travel, and long days outdoors can leave skin feeling dry, sensitized, and ready for a seasonal reset. As we head into cooler fall weather, Dr.Jart+ offers a lineup of science-led Korean skincare to hydrate, soothe, and support the skin barrier, while keeping your complexion looking fresh through
You know the look. Glassy, lit-from-within, the kind of skin that doesn’t ask the filter app for help because it never has to. That post-facial radiance you keep seeing on your feed and can’t quite reverse-engineer. Lately, when you actually ask, the answer keeps coming back to the same name: Annmarie Skin Care, the wildcrafted
