Hailey Bieber posts makeup tutorials that set the stage for fresh beauty trends and serve as a clever platform for teasing future product launches from her brand, Rhode. Her recent Pocket Blushes release was preceded by a series of Instagram and TikTok posts showcasing various flushed cheek looks, which kept her followers engaged and eager for the new product. This strategy has effectively created buzz and anticipation around her brand’s offerings. As Bieber shifts her focus to lip products, fans have taken notice of her latest videos highlighting the upcoming creamy lip liner, set to launch on January 30. This versatile liner is designed to enhance the lips, allowing users to define their natural lip line or create a fuller look by over-lining. The built-in smudger provides a trendy blurred finish option, making it a must-have for beauty enthusiasts looking to achieve that effortlessly chic aesthetic.
Staying true to Rhode’s roots in skincare, this lip liner is formulated with nourishing ingredients to promote lip health while enhancing volume. Peptides work to soften and smooth the delicate skin of the lips, while fenugreek extract contributes to a plumper appearance. With such thoughtful formulations, Bieber continues bridging the gap between beauty and skincare, ensuring her products look and feel good on the skin. Check out images from the campaign below starring Rhode’s most prominent support singer and Galore cover-girl Tate McRae.
Image: Rhode Beauty
Image: Rhode beauty
Image: Rhode Beauty
About The Author: Perry Johnson
Perrin Johnson is our senior features editor. Aside from Interviews and sourcing the best in beauty and fashion, Perrin enjoys Coffee and time with his family. Follow Perrin on Instagram at @editsbyperry
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