Hailey Bieber posts makeup tutorials that set the stage for fresh beauty trends and serve as a clever platform for teasing future product launches from her brand, Rhode. Her recent Pocket Blushes release was preceded by a series of Instagram and TikTok posts showcasing various flushed cheek looks, which kept her followers engaged and eager for the new product. This strategy has effectively created buzz and anticipation around her brand’s offerings. As Bieber shifts her focus to lip products, fans have taken notice of her latest videos highlighting the upcoming creamy lip liner, set to launch on January 30. This versatile liner is designed to enhance the lips, allowing users to define their natural lip line or create a fuller look by over-lining. The built-in smudger provides a trendy blurred finish option, making it a must-have for beauty enthusiasts looking to achieve that effortlessly chic aesthetic.
Staying true to Rhode’s roots in skincare, this lip liner is formulated with nourishing ingredients to promote lip health while enhancing volume. Peptides work to soften and smooth the delicate skin of the lips, while fenugreek extract contributes to a plumper appearance. With such thoughtful formulations, Bieber continues bridging the gap between beauty and skincare, ensuring her products look and feel good on the skin. Check out images from the campaign below starring Rhode’s most prominent support singer and Galore cover-girl Tate McRae.
Image: Rhode Beauty
Image: Rhode beauty
Image: Rhode Beauty
About The Author: Perry Johnson
Perrin Johnson is our senior features editor. Aside from Interviews and sourcing the best in beauty and fashion, Perrin enjoys Coffee and time with his family. Follow Perrin on Instagram at @editsbyperry
“The inspiration for the look tonight was…Well, Amelia’s dress is really sexy, so we wanted the makeup to also feel very sexy, but also be very inspired by YSL couture makeup from the 70s and 80s and 90s. We really utilized a lot of colors, so it’s really a harmony of burgundy and pink and
Balmain isn’t just selling a scent — it’s offering a destino you spray on your skin and wear like conviction. With Destin de Balmain, the Parisian house distills its unapologetic energy into a fragrance that feels both electric and inevitable. This isn’t another floral perfume you pass by in a mall kiosk. It’s a bold
If intimacy is a ritual, Noén is rewriting the ceremony. The New York–based intimacy company officially launched on goop on January 20 as part of the retailer’s Valentine’s Day Edit, marking the brand’s first nationwide retail partnership—and a major moment for the future of sensual wellness. Rooted in ancient aphrodisiac traditions and reframed for modern
Skincare is shifting quietly. There are no dramatic announcements, no single product that marks this moment, no trend hashtag that tells the whole story. Instead, a quiet shift is taking place—one that’s redefining how people think about their skin, what they look for in products, and how they define beauty itself. It’s a change that’s
