Ones To Watch 1 Promising Young Designers
During this season’s Fashion Week, Fashion Scout has selected an eclectic mix of promising young designers to participate in their long-standing ‘Ones To Watch’ catwalk show. Ones To Watch 1 will feature six designers from across the globe: Acceptance Letter Studio, Hurricane B, Xasha- Sasha Swedlund, OK KINO, Nebojsa Jewellery, Gyouree Kim!
Acceptance Letter Studio
In 2022, Korean-born designer Jakeyoung Shim established Acceptance Letter Studio in Berlin, a brand rooted in the concept of approval and belonging. The name reflects the symbolic power of an acceptance letter—a milestone that marks one’s inclusion in a community. Acceptance Letter Studio embraces this ethos, with a mission to elevate diverse expressions of beauty and foster a sense of connection among its audience. Unlike cold and exclusive brands, Acceptance Letter designs evoke warmth, desire, and inclusivity. With a commitment to openness, gender neutrality, and everyday wear-ability, the brand creates clothing and accessories that inspire a deep emotional connection, allowing customers to feel truly seen and embraced.
Hurricane B
Founded in 2018, Hurricane B is a brand that merges the timeless elegance of Italian sartorial tradition with an avant-garde, forward-thinking approach. Proudly crafted in Italy, each piece is meticulously handmade, reflecting the brand’s unwavering commitment to the highest standards of quality. Hurricane B redefines luxury by blending classical craftsmanship with cutting-edge design, while boldly embracing elements of futurism. Celebrating the beauty of the human form, the brand combines sophisticated aesthetics with innovative materials and techniques. Hurricane B is not just fashion – it’s an artistic expression of both body and mind.
XASHA
Sasha Swedlund XASHA is a brand by artist and designer Sasha Swedlund that lives in between elevated streetwear and avant-garde fashion. It encompasses bold prints made in-house, unique silhouettes and bright colours that are nostalgic and captivating. It brings together the love of art, painting and fashion while incorporating traditional and afro futuristic elements side by side.
XASHA is a perfect combinations of carefully curated pieces with a strong emphasis on the elements of art and design. Salt is an exploration of and one of the most common minerals we use that takes so many different forms, shapes and uses. This collection plays with the halite formations as bases for the silhouettes of the pieces and the bright prints are painted with watercolors and sodium chloride that distort the paint and create fraying or corrosion on the paper like salt would corrode metal or other materials. The textile graphics are painted from different salt mines like Lac Rose and the colors are based on the different salt rock colors.
OK KINO
OK KINO is a Moldova-based fashion brand founded by Denis Caunov and Darya Golneva, whose diverse backgrounds in architecture and fashion design merge to create a distinctive and innovative aesthetic. Deeply rooted in Moldova’s national heritage, OK KINO reinterprets cultural symbols through a modern lens, bringing the past into the present with a fresh, contemporary perspective.
By working closely with local artisans, the brand preserves traditional craftsmanship while pushing the boundaries of innovation. Each garment is a thoughtful balance of artisanal heritage and forward-thinking design. OK KINO’s talent was recognised when they won the most promising emerging brand award, following the latest Business Accelerator project in collaboration with Fashion Scout and Ziphouse Moldova, marking the brand as a rising force.
Nebojsa Jewellery
Nebojsa Jewellery is a cutting-edge fashion brand that creates striking, must-have pieces for the modern Spring/Summer wardrobe. Renowned for its bold use of jewel tones on gold and silver metallics, Nebojsa’s designs exude an abstract, avant-garde flair. The brand’s signature chunky structures are both eye- catching and empowering, making a statement wherever they go. Nebojsa’s latest “Season 15” collection continues this trend with protective, wearable art that balances edginess with elegance. As the demand for bold, futuristic fashion grows, Nebojsa remains at the forefront, delivering collections that are as timeless as they are daring.
Gyouree Kim
Gyouree Kim, a visionary designer with roots in both Seoul and London, returns to the London catwalk for the second time, following her critically acclaimed debut in 2023 and a standout show at Tokyo Fashion Week. A graduate of Central Saint Martins and the Royal College of Art, Kim has consistently pushed creative boundaries, blending the accessibility of ready-to-wear with the elegance of couture. Each of her meticulously crafted pieces showcases a masterful attention to detail, featuring intricate corsetry and layered designs that seamlessly merge historical influences with modern aesthetics, offering a reflection on class divisions across eras.
