Ocean Savage Fall-Winter 2025 Runway Show
Emerging British designer Ocean Savage unveiled her second collection, HORSEFLY, in New York City. The Fall Winter 25’ collection built on the label’s fusion of British heritage and contemporary casualwear by pushing forward a conceptual design language that challenges tradition while embracing lived experience.
Drawing inspiration from the economic principle ceteris paribus—“all other things being equal”—Savage reframed the idea through personal and collective narratives. The 24-look collection explored balance and contrast, merging sharp tailoring with streetwear influences in a study of duality and evolution.
Coinciding with the runway, Ocean Savage debuted its first product drop, a capsule of core pieces and custom press-on nails that expand the brand’s vision into beauty and lifestyle. Since establishing the namesake brand in 2024, Savage has quickly emerged as a voice to watch, blending couture craftsmanship with streetwear energy. Her debut collection, I CAN SEW, introduced a sustainably made 23-look couture offering and positioned the designer firmly within New York’s fashion scene.
Already, Ocean Savage’s work has garnered attention with two V Magazine covers, features in Variety, Dust China, and Flanelle, and placements on figures such as Kendrick Lamar, Daya, Linda Evangelista, and Lil Huddy. Looking ahead, the brand continues to evolve into a complete aesthetic ecosystem where clothing, beauty, and atmosphere intersect. With a focus on hybrid luxury, modular design, and sustainability, Ocean Savage is building a fashion house for the next generation.
