Nat & Liv Designed the Ultimate Denim Collection with JLUXLABEL

The wait is over! Canadian-born Influencers/Designers, Natalie Halcro & Olivia Pierson, team up once again with with L.A. based-brand, JLUXLABEL, for the Ultimate Denim Line. Whoever said Denim is for weekends lied. Nat & Liv focused on everyday pieces ranging from; Jeans, Shorts, Dresses, and more! This Collection with JLUXLABEL has all the classic silhouettes but with a twist. We talked with Liv & Nat on their second collection, Beauty and What’s to Come for the designer duo.

Shop the Collection HERE.

Featured Interview:

WHAT WAS THE INSPIRATION BEHIND THE COLLECTION OF JLUXLABEL x NAT & LIV?

The inspiration for our collaboration was an easy one to land on! The owners of Jluxlabel, Christina & Teresa, are Canadian as well as Olivia & Natalie, and collectively we thought it only made sense to create an all-denim collection. You know the popular phrase, ‘Canadian tuxedo’? Well, we took that and ran with it! The first collection was so successful that we came back for round 2!

DENIM IS A KEY STAPLE IN EVERY WOMAN’S WARDROBE; BEING A CURVY WOMAN MYSELF I’M EXCITED TO KNOW MORE ABOUT THE STRETCH AND SIZING OPTIONS.

We couldn’t agree more! Denim is a must-have and as curvier women, the size range and inclusivity are important to us. We’re passionate about providing denim that not only fits and flatters but also is super comfortable. The stretch denim we provide is so wearable and chic; that you can look cute but also feel good wearing it.

WE HAVE SEEN THE GROWTH OF BOTH OF YOU OVER THE YEARS; WHAT ADVICE WOULD YOU GIVE YOUR 18-YEAR-OLD SELF?

Embrace change, keep learning, take care of yourself, build relationships, and most importantly enjoy the present!

HOW IS YOUR CREATIVITY DISRUPTING THE INFLUENCER GAME?

We wouldn’t necessarily say we are disrupting the game, however, we do like to push ourselves to create within the realms that inspire us, such as the fashion and beauty industries, while always keeping our passion for supporting and empowering other women to be and feel their best selves in everything we do! 

GROWING UP IN TORONTO, DENIM ON DENIM IS A STAPLE. THE CANADIAN TUX VIBES YOU HAVE INSPIRED YOU WITH THIS COLLECTION. TELL US ABOUT YOUR ROOTS!

We both grew up in Vancouver, Canada and like we said above, Canadian Tuxedo was a staple! We just wore a crazy amount of denim but never knew it was a “thing” until we moved to the US and people started saying the phrase. 

WHEN CREATING THIS COLLECTION WHAT IS ONE IMAGE YOU KEPT ON THE VISION OR MOOD BOARD?

ROMANCE! We wanted to stick to the garden/romantic vibe for this collection. The first denim drop was more of a Western feel and we were really feeling like we had to switch up the energy round 2! 

HOW DO YOU DEFINE STYLE AND HOW WOULD YOU DEFINE BOTH OF YOUR PERSONAL STYLES?

Style is a form of self-expression. It’s not just about the clothes we wear but how we choose to wear them. Style is a reflection of our personality, values, and creativity. 

My personal style is athleisure mixed with embracing the current fashion trend with a twist – Olivia

My personal style is feminine mixed with classic elegance – Natalie

WHAT IS YOUR BEAUTY PHILOSOPHY?

Our beauty philosophy centers around authenticity and self-acceptance. We believe that true beauty comes from within and is a reflection of your inner confidence, kindness, and self-love. It’s not about conforming to society’s standards but embracing your uniqueness and celebrating your individuality. Beauty is about feeling comfortable and confident in your skin and we strive to inspire and uplift others to do the same! 

WHAT DESIGNERS GROWING UP DID YOU OBSESS OVER?

Anything 90s!! Literally couldn’t go wrong with any designer in that era; from Versace to Dolce & Gabbana etc. 

WHAT IS NEXT FOR YOU 2 ON THIS JOURNEY IN FASHION, EXPANDING THE EMPIRE?

We want to focus on expanding our swimwear line June Joy Swim. Look out for our next drop coming soon! 

WHAT IS THE ONE PIECE EVERY WOMAN SHOULD HAVE FROM THIS COLLECTION?

The denim trench coat hands down!! You can wear it in so many ways and for years to come! 

Editors Picks:

South Bay Jeans
$79.99 USD

Denim Maxi Coat
$114.99 USD

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