NAHMIAS Presents WIPEOUT for Fall/Winter 2026
Titled Wipeout, NAHMIAS presented its Fall/Winter 2026 collection during Paris Fashion Week Men’s on January 22nd at 6PM at Palais de Tokyo. The show, which was powered by Cash App, marks the brand’s return to the Paris runway following a three year hiatus.
Rooted in the brand’s signature California culture, Wipeout dives into the idea of falling, whether in skating or surfing, and the emotional intensity that comes with it. The collection explores the thrill, vulnerability, and momentum of impact, embracing failure as a necessary step toward progress.
Material experimentation plays a central role. Printed suedes, washed canvases, and specialized wash techniques are paired with abrasions and grinding details that directly reference the physical marks left by skate decks, concrete, and ocean reefs. These treatments give the garments a lived in honesty, reinforcing the collection’s raw, tactile energy.
Wipeout signals a more mature direction for NAHMIAS, previewing the continued evolution of the brand’s tailoring while expanding its range to include suiting and outerwear. Structured coats and refined silhouettes are grounded by the brand’s relaxed West Coast sensibility, balancing polish with ease.
The show’s music was driven by a live drum performance from David D’Amato (@damat_drummer), channeling the energy of street drummers and performers along California beach boardwalks.
The show also marks the runway debut of PUMA x NAHMIAS, a new collaboration inspired by creative director, Doni Nahmias’ hometown of Summerland, California, and the West Coast lifestyle that defines the brand. The partnership brings NAHMIAS’ design language into the PUMA universe through reimagined versions of the brand’s most iconic silhouettes.
The collaboration’s first expression centers on a refined reinterpretation of the PUMA Suede. Rooted in legacy and viewed through a distinctly West Coast lens, the silhouette establishes the foundation for the partnership’s design direction. The Suede will be offered in three colorways, with the first footwear release arriving next month.
A second phase expands the collaboration with a reimagined take on the iconic PUMA Speedcat, alongside a focused apparel offering. Together, the pieces reflect a shared approach to timeless silhouettes, cultural storytelling, and elevated execution.
As a promotional extension of the show, NAHMIAS, partnered with artist John Massé on a series of hand-drawn cartoon reels, also titled Wipeout. Inspired by Doni Nahmias’ 90s childhood spent watching Nickelodeon and Cartoon Network, the cartoons channel nostalgia, humor, and California nonchalance while building out a fully realized NAHMIAS universe.
The animated series follows three central characters: Ollie the skater, Hoops the basketball player, and Chadwick the stoned surfer, each representing facets of Nahmias himself and the kids he grew up alongside. Serving as the antagonist is a French fashion critic and his intern apprentice, who trail the trio in a comedic pursuit to uncover the “secret sauce” behind California style, echoing a Plankton-like obsession with decoding effortless cool.
Following the show, the runway transformed into a classic West Coast kickback, where guests gathered to celebrate over pizzas and specialty cocktails crafted with Tequila Don Julio, closing the evening with a refined take on West Coast ease in the heart of Paris.
TEAM CREDITS:
Lead Hair Stylist: Diego Miranda for Uberliss and As I Am
Lead Make-Up Artist: Claire Perez for New York Makeup Academy using NYMUA Cosmetics
Wardrobe Stylist: Gro Curtis
Casting: Shaun Beyan
Production: The New York Issue
Public Relations: PURPLE
