The Marc Jacobs Beauty “Shameless” campaign might be its most diverse yet

Marc Jacobs is launching one of their most diverse group of spokesmodels the company has seen yet for its new Shameless 24-hour longwear foundation.

We were shook by the 29 diverse women repping the new foundation because we haven’t seen Marc Jacobs push the envelope like this. The women range from various backgrounds, body types and levels in their career.

We’ve got an up-close look on not only the models but the foundation they use as well, along with a little more information of the Shameless campaign.

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This foundation is medium coverage but buildable and has the with first-ever flashback-free spf and is said to hydrate your skin. The shade range is pretty descent with 29 shades and is not only oil-free but is said to last you 24-hours.

You can purchase the new foundation this month globally from Sephora, Neiman Marcus & Marc Jacobs website for $46.

So who are some of the bomb ass girls behind the new launch? We got our hands on some exclusive photos plus their shades to help give you a reference on your shade.

Korean up and coming street style model Sohyun Jung is wearing shade Y320, which Marc Jacob says is light medium with yellow undertones.

Detroit Native Riley Montana has been signed to New York Management for the past few years and has been seen in Elle Magazine, Tom Ford Beauty and Balmain to name a few, is matched with shade Y570, very deep with warm yellow tones.

READ ALSO: Lindsay Lohan claims she’s hopping on the beauty brand bandwagon 

NYC based model signed to One Management Selina Khan is wearing shade Y470 tan with caramel undertones. This will be a great match for those with deep olive skin tones with brown undertones, which can be hard to find.

Marc Jacobs is giving us curves with ginger/plus size model Tess McMillan. She’s wearing the shade R150, which is fair with pink undertones.

Guyanese model Shaanti Chaitram is rocking the shade R460, Tan with pink undertones. This shade is ideal for light brown people who don’t have red or yellow undertones but aren’t quite medium to dark brown either.

If you want to see more of the visuals from the campaign check out Marc Jacobs IG page or the #SoShameless hashtag to see more of the spokesmodels in their perfect match.


Photographer: Charlotte Wales

Creative Director: Katie Grand

Makeup: Diane Kendal, Hung Vanngo, Morgane Martini

Hair: Rubi Jones

Casting: Anita Bitton

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