Jimmy Choo Wants Men to Smell Expensive After Dark

The house’s newest parfum turns bergamot, black pepper, and patchouli into a dangerously charming nightlife uniform.

Jimmy Choo is expanding its fragrance universe with the launch of Jimmy Choo Man Parfum — the boldest addition to the line yet. Built around sparkling bergamot, spicy black pepper, sensual lavender, and lingering patchouli, the scent leans into a darker, more magnetic version of modern masculinity. Fronted once again by Brazilian model Marlon Teixeira, the campaign trades quiet luxury for something far more tempting: confidence with a pulse, charisma that lingers, and the kind of energy that only really makes sense after midnight.

Available at Sephora, Ulta, Nordstrom, Bloomingdale’s, Macy’s, Dillard’s, Amazon and Belk

Jimmy Choo Man Parfum 100ML – $150 | 50ML – $116 | 30ML – $94

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