Industry insiders just confirmed all makeup is basically the same
TheÂ 50 different beautyÂ brands in yourÂ cosmetic bag might be fun, but they’re not exactlyÂ necessary.
Itâ€™s a requirement in the United States that cosmetic products have their ingredients listed on their labels. But while seeing lists of cosmetic ingredients can be usefulÂ for consumers to determine whether they areÂ allergic to or sensitive to beauty products, ingredient listsÂ are also helpful for cosmetic chemists who want to duplicate competitive products.
“It’s not necessarily a secret, but when I’ve developed products for different companies over the years â€” whether it’s makeup or skincare â€” we’ve used benchmarks of other competitors,”Â Ron Robinson, cosmetic chemist and founder ofÂ BeautyStat, tellsÂ Refinery 29.Â “We’re looking at those products and we’re basically trying to duplicate their texture or we’re looking at the ingredients they used â€” and that’s very common.”
Chemists also copy one another in regards to shades of makeup: “You’ll see a lot of similarities in terms of textures and shades of beauty products on the market and thatâ€™s very much intentional,” says Robinson.
Why is that intentional? Well, ‘copycat cosmetics’ are competing against the ‘big brands’ everyday.
Side by side, liquidÂ eyelinersÂ look identical on the shelves at your go-toÂ beauty retailers. And while there’s no way toÂ distinguish the liner tips from one another, the price tag makes a big fat difference.
WeÂ tested out two types of gel liner: Tom Ford’s Eye Defining Liquid Liner Pen ($56.00) and Jesse’s Girl Liquid Eyeliner ($6.99). OurÂ verdict: the cheaper linerÂ is easier to apply and lasts much longer.
How is this even possible?Â “For makeup, in terms of shade, everyone’s copying everyone else. We may tweak them a little bit, but essentially, they’re more or less the same,” explains Robinson.
You might think you own 5 face cleansersÂ for 5 different reasons, but in reality, they could all be filled with exactly the same ingredients. There might even be a cheaper product on the market that works just as well.
In regards to higher end products, if they’re soldÂ at Sephora, you can find the ingredient lists on the beauty retailer’s website. In regards to standard store-brand products, Drugstore.com offers ingredient lists along with detailed product reviews.
Do your research, ladies! Save your skin and your wallet.