Gigi Hadid Stars in Rabanne’s “Million Gold for Her” Campaign
* Cues Beyonce’s “Pure/Honey”*
In an exciting development for the fragrance world, former Galore cover girl Gigi Hadid takes center stage in Rabanne’s latest campaign for Million Gold for Her, showcasing her remarkable presence as the brand unveils its newest addition to the esteemed Million scent line. Hadid, who has long been associated with Rabanne, fondly recalls her teenage experiences with the iconic 1 Million men’s fragrance, which adds a personal touch to her role in this campaign. As the face of Million Gold for Her, she embodies a captivating blend of confidence and elegance, promoting the empowering message of embracing one’s authentic self. The fragrance, elegantly encased in a bottle inspired by Rabanne’s signature jewelry link, marks the brand’s inaugural foray into grand floral scents, featuring a harmonious blend of rose, white flowers, and mineral musk. Developed by a talented team of perfumers at Symrise, this scent artfully balances masculine and feminine notes while prioritizing sustainability, as it is crafted with 90% natural ingredients, making it a thoughtful choice for the modern consumer.
Launching worldwide on Monday, with Northeast Asia and the U.S. following in early 2025, Million Gold for Her will be available in refillable bottles ranging from 78 euros for 30 ml to 189 euros for a 200 ml refill. Hadid’s campaign, directed by Manu Cossu and shot by photographer Mert Alas, is set to make a bold impact in Rabanne’s fragrance portfolio, further expanding the highly successful Million universes.
Image: Rabanne
