Firmé Atelier Hosts Debut ‘Til Death Do Us Part’ Bridal Fashion Presentation in LA
Firmé Atelier unveiled its inaugural bridal fashion presentation on Saturday at the John Doe Gallery in Downtown Los Angeles. Celebrated for six years of crafting signature suit collections and bespoke pieces for renowned brands and talents like Lil Uzi Vert, J Balvin, and Karol G, Firmé Atelier has now introduced a couture bridal collection, seamlessly blending tradition with innovation.
The presentation, titled ‘Til Death Do Us Part,’ showcased 12 bridal looks that marry haute couture with LA’s distinctive aesthetic. The collection’s highlight was the ‘Magdalene’ gown, featuring an impressive long red veil. Outside the gallery, 10 lowrider cars added a distinctive West Coast flair, reflecting the designers’ LA roots. Coinciding with AAPI Heritage Month, the designers of Korean descent were honored to debut their first fashion show during this celebration.
Founded in 2018 by Eric Kim and Paul Um, Firmé Atelier has evolved into a creative powerhouse, renowned for its innovative design, strategic creativity, and bespoke craftsmanship. Located in the heart of Downtown LA, Firmé Atelier is a beacon of sophisticated design and artistry.
For the Firmé team, debuting with bridal gowns rather than their iconic suits was a natural progression. While their foundation is rooted in traditional tailoring, their ethos is centered on dynamism, reinterpretation, and evolution. The new bridal collection marries Firmé’s couture suiting aesthetic with added sophistication, elegance, and contemporary flair. The collection challenges the notion that LA is not a high fashion hub by introducing couture garments imbued with West Coast culture. This presentation aims to highlight LA’s potential as a center for high fashion, proving that exceptional couture can be crafted locally.
Select pieces from the bridal collection are displayed in a museum-style setting, allowing guests to appreciate the artistry and craftsmanship. This elevated presentation aims to inspire aspiring designers in LA to dream bigger and demonstrates that high-caliber garments can be produced locally, not just in fashion capitals like New York or Europe.
