Dolls Kill just opened it’s flagship store in LA and they are already upping the Fairfax shopping game
After opening it’s first store in San Francisco last year, Dolls Kill brick-and-mortar has finally made it’s way to Los Angeles.
Last week, the previously e-commerce only brand, celebrated their LA flagship opening with a giant nightclub themed party in the 6,000 square foot store (that’s a nice slice of real estate).
The store is located at 415 N. Fairfax, a perfect location in the heart of LA’s Fairfax shopping district – basically where every customer would assume and hope that the store would be located. Dolls Kill fits in perfectly in the trendy, edgy shopping area, that is loaded with tourists and locals even on a Tuesday afternoon.
“The Dolls Kill IDGAF attitude – rooted in art, music, and culture – plays heavily into the Los Angeles store experience,” says Dolls Kill. This message was definitely conveyed during the opening party, which was designed to act as an industrial nightclub. The store was decked out with weathered brick walls, raw floors, a Pequod sound-system imported from Italy, large ice cube-liek art installations, and more.
The idea behind the store was to create a brand new shopping experience completely unique to Dolls Kill and the inspiration behind the brand – a little chaotic, always edgy, and extremely fearless. The brand is all about genuine self-expression and has become a store that customers go to when they’re looking to celebrate their individuality.
Dolls Kill LA will carry select collections from its five in-house brands (Club Exx, Current Mood, Poster Grl, Widow, and Sugar Thrillz), and will feature their favorite third-party brands like I.AM.GIA, Lazy Oaf, Doc Martens and many, many more. The store will also be launching collections exclusive to the LA location, which is a huge plus for local customers!
Next time you’re in the Fairfax district, be sure to check out the brand new Dolls Kill store. You certainly won’t be disappointed.