Dixie, rocking long brunette locks paired with a unicorn print tee and white trousers, appeared along with her parents Marc and Heidi D’Amelio at the Natural Products Expo West on March 6th, 2025 to celebrate their new flavors for their Be Happy Snacks popcorn brand, launching Birthday Cake and Sweet & Salty flavors at the largest CPG food and beverage trade show of the year. Dixie had fun with the flavors, especially birthday cake, with a sweet treat adorned table showcasing their products.

Photo by Babak Rachpoot (RACHPOOT.COM)

This comes along with the news that Innovative Snacking Leader SNAX-Sational Brands and D’Amelio Brands Announce Groundbreaking Licensing Agreement for Be Happy Snacks, in a newly formed partnership ahead of the show. Along with the D’Amelio family was Snax-Sational brand CEO Mike Hagan and co-founder, Frank Florio.SNAX-Sational Brands’ premiere popcorn brand collective, inclusive of Cookie Pop, Cereal Pop, Candy Pop and the recently launched PB&J Pop, officially expands portfolio offerings with groundbreaking new licensing agreement, aiming to further innovate the snacking aisle with D ‘Amelio Brands’ Be Happy Snacks.

Be Happy Snacks made a huge splash at the Natural Products Expo West at in the North Hall at Anaheim Convention Center with a special appearance by D’Amelio Family March 6th which had their isle filled with fans, showgoers and attendees eager to meet the family, try the popcorn, and take selfies with the self proclaimed first family of TikTok.

SNAX-Sational Brands, known as an established leader in the sweet and savory snack industry, and the D’Amelio family – often referred to as the ‘First Family of Tik Tok’ with over a half billion followers across social media platforms – has captivated a wide audience with some of today’s most exciting consumer products. This licensing agreement positions SNAX-Sational as the exclusive licensing partner for Be Happy Snacks, a beloved popcorn brand created by the D’Amelio family, known for its better-for-you ingredients, irresistible flavors  and uplifting branding.

Photo by Babak Rachpoot (RACHPOOT.COM)

SNAX-Sational Brands’ signature lineup — COOKIE POP, CANDY POP, CEREAL POP, and the newest PB&J POP — continues to lead in innovative popcorn snacks by combining ready-to-eat popcorn with America’s favorite cookies and candies. Made entirely in the U.S. with non-GMO corn, low sodium, and just 150 calories per serving, these better-for-you snacks were named a “Top 20 Snack” by Buzzfeed and are beloved by fans, media, and celebrities alike, including Cardi B, Lance Bass, David Dobrik, Glen Powell, Joey King, Victoria Justice, Kourtney Kardashian, Mario Lopez, Kevin Hart, Lucy Hale, and many more.

D’Amelio Brands, founded in 2022, leverages the family’s unparalleled marketing expertise and deep connection with fans worldwide to create authentic, accessible products across fashion, beauty, CPG, and lifestyle. By bringing everything under one roof, the company enables each family member to be fully immersed in product development. Focused on passion-driven innovation, D’Amelio Brands incubates and develops ideas, concepts, and products—ensuring full ownership alongside their investors.

Photo by Babak Rachpoot (RACHPOOT.COM)

Be Happy Snacks, founded by the D’Amelio family, is a better-for-you snack brand designed to spark joy, flavor, and togetherness in every bite. Born from their love for creativity and passion for bringing people together, Be Happy Snacks delivers fun, flavor-blasted options made with high-quality ingredients to satisfy cravings while fitting into any lifestyle. Rooted in authenticity and accessibility, the brand reflects the D’Amelios’ commitment to creating products they truly love and believe in—making mindful snacking easier, more enjoyable, and undeniably delicious.

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