DIESEL CELEBRATES MIAMI ART WEEK AT THEIR NEWLY OPENED MIAMI DESIGN DISTRICT STORE
Miami just got hotter thanks to Diesel’s new store opening.
Diesel brought together celebrities, influencers, tastemakers, and friends of the brand for a fête to celebrate Miami Art Week at their Miami Design District store. The newly opened retail experience, located at 81 NE 41st St, reflects the brand’s signature bold attitude and its recent transformation under the Creative Direction of Glenn Martens. This store also introduces a new retail design concept that will serve as the visual vocabulary connecting Diesel’s global store fleet. Can’t make it to the store? Shop online at www.Diesel.com
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Envisioned as a fresh, powerful expression of Diesel’s design edge and identity, the store is anchored by a glass façade framed in signature Diesel red with the brand’s red-and-white Biscotto logo. Inside, the 1,900-square-foot space spans two floors, where clients can discover the full breadth of the Diesel collection, including denim, ready-to-wear, bags, shoes, accessories, and fragrances.
Upon entering, guests will be immersed in an open industrial space with concrete floors, high ceilings and walls covered in riveted raw metal panels. Some walls are naked silver steel, others are painted red to match the sculptural, modern spiral staircase at the back of the store that connects the first and second floors. Throughout the space, minimalist red leather couches and streamlined silver fixtures create a strong sense of structure with a touch of softness.
The ground floor is dedicated to Diesel accessories like timeframes, jewelry, sunglasses, small leather goods, and the best-selling 1DR bag displayed on silver shelving and smashed metal cases, along with fragrances. The second floor is devoted to the world of Diesel denim, ready-to-wear, and footwear. Throughout the evening, guests enjoyed entertainment by D33j.
