David Dobrik Hosts DOUGHBRIK’s WAVERS Snacks Launch With An Afternoon Pool Party In Los Angeles Filled with Influencers and Pizza Flavor Creations
Bonafide pizza connoisseur David Dobrik Hosted his official ‘Wavers” launch event at his home in Los Angeles on May 1, 2025 for 150 influencers, vips and industry notables, introducing The Original DOUGHBRIK’S Snacks along with his new partners, Tastemaker Food’s co-founders Adam Cohen and Jerry Bello. Talent notables that attended David Dobrik’s Wavers Launch Party included David’s partner in DOUGHBRIK’S Pizza, Ilya Fedorovich, notable influencer in David’s core group Natalie Noel, and Taylor Hudson, plus Influencers and models Breckie Hill, Jessica Felter, Ben Waddell,, Nour Kadour, Nick Nayersina, Lauren Gibson, Natalie Gibson, Courtney Gibson, Carlie Whalen, Eden Bonwell, Jason Nash, Nivine Jay, Ivy Edward, Lily Halasz, Dean McCarthy, Madison Brodsky, Matthew Postlethwaite, Sarah Chloe, Breckie Hill, Michelle Kennelly, Valentina Sage, Isabelle Victoria, Sofia Camera, Dayna Marie, Lauren Godwin, Nicole Kang, Michelangelo Falcon, Reggie Castro, Adelia Clark, Bryce Thompson, Chana Chanderland, and many more.
The poolside bash featured a pizza station by DOUGHBRIK’S pizza, a Cloud23 hot sauce station by Chef Luke Thomas where he served “Loco Wavers” pickle inspired delights using the hot sauces founded by Brooklyn Peltz Beckham on the Spicy Pickle flavor Wavers, with toppings piled on such as cucumber, spices and jicama.
David Dobrik engaging with his favorite flavor, Late Night Pizza, at the afternoon launch // RACHPOOT.COM
The event engaged guests with games such as Lifesize Connect Four, Pickleball, and cornhole, 12 foot high blow up versions of his four signature snack flavor bags, DJ music sets by Sebastian Topete and Jack Henry, a sea of orb balloons, and an abundance of Wavers snack stations at every turn. The bar featured cocktails by Adam Vodka, Olmeca Altos Tequila, Jameson Irish Whiskey, Skrewball Peanut Butter Whiskey, MALIBU rum, Beefeater Gin, and Peroni Nastro Azzurro beer, plus Celsius energy drinks.
Influencer Breckie Hill celebrating at the Wavers snacks launch
Notable snack industry veterans and co-founders Adam Cohen and Jerry Bello, known for their incredible success in the food and beverage CPG world, have partnered with and globally-loved entertainer and digital megastar David Dobrik and his partner, influencer Ilya Fedorovich, on their nationally recognized pizza brand, DOUGHBRIKs Pizza.
David, Ilya and Natalie celebrated the official launch of The Original DOUGHBRIK’S Snacks under their Tastemaker Foods umbrella at the bash. Inspired by the signature pizza flavors from DOUGHBRIK’S Pizza, this new out-of-the-box snack line will bring bold, crave-worthy tastes to the market, establishing a new category of snacking – Wavers.
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Guests enjoying MALIBU RTDs and Adam Vodka at the Wavers launch event / RACHPOOT.COM
Dobrik and his partner and childhood friend Ilya Fedorovich brought their midwest roots to the heart of Los Angeles when they opened their pizza joint in 2022 on the Sunset Strip, with an expanded mission to now bring their love for pizza worldwide through Wavers snacks.
Wavers by The Original DOUGHBRIK’S Snacks introduces four flavors in the collection – Late Night Pizza, Spicy Pickle, Extra Cheesy, and Hot Honey – with no artificial flavors, no preservatives, no cholesterol, trans fat free, non GMO, and low in calories, with only 140 calories per serving. Wavers fall into a category of snacks that are meant to be “good snacking,” essentially not considered junk food and therefore bingeable without guilt.
David Dobrik and Ilya Fedorovich celebrating Wavers / RACHPOOT.COM
“Wavers is an innovation to the chip category, introducing a wavy crunchy snack. Each piece is a slightly different shape which creates a unique texture every time. The goal of the chip is to not just be a snack, but represent a memory from Dobrik and Fedorovich’s friendship, seasoned by innovation and authenticity. “ Adds co-founder Adam Cohen.
Guests poolside at the Wavers launch
Emma O’Connor and Amanda Sicher at the Wavers swag station
The launch was also timed to the news of a June roll out into all Albertson’s retail doors nationwide. The official e-comm site is also currently live, having launched May 1st officially the morning of the event, www.eatdoughbriks.com, previously available only for pre-order.
Guest enjoying Spicy Pickle Wavers
If you do not know David Dobrik, you should. David Dobrik gained early success on the video-sharing platform Vine before starting his vlog on YouTube in 2015, and in 2018, he began The Views Podcast with frequent collaborator and co-host, Jason Nash. Dobrik is known for his Youtube Vlog series, which consists of the daily comedic antics of rotating members from his friend group. As of January 15, 2025, Dobrik’s vlog channels have 25 million subscribers and 7.1 billion views. The David Dobrik channel was the fifth-most viewed creator channel on YouTube in 2019, with 2.4 billion views that year, and has continued to grow year after year.
Photos by Bobby Rachpoot
