CARLITA WITH A SURPRISE GUEST SET BY DIPLO, WHO MADE WHO, EMMA PILL, STARINO, LUKA SABBAT, AVANI AND MORE AT VROOM ROOM LATE NIGHT F1 VEGAS POP UP SERIES
The VIPs and influencers turned out for this year’s inaugural “VROOM ROOM” late night after hours which delivered a highly coveted post-race nightlife experience taking Race Weekend 2024 to new heights. Layered with incredible DJ performances featuring headlining sets by Kaz James and Ahmed Spins on November 22nd, and on Saturday, November 23rd, the energy went to another level with WhoMadeWho’s live performance, then followed by Carlita with a surprise set by DIPLO. Partygoers flowed to the 66th floor exclusive penthouse party within the Resorts World casino resort following Illenium and Kaskade’s high energy sets at ZOUK nightclub downstairs, as well as a neighboring party by Paris Hilton she was hosting within the same luxury hotel tower.
Opening sets were performed by Crykit and Spyda T.E.K. Tiktok Star Avani celebrated her birthday with a slew of influencer friends on Nov 23rd at the late night bash, just as Diplo popped into the booth for an hour and a half long crowd pleaser that had everyone on the dance floor.
Experiential industry leader CMG and automotive lifestyle agency Race Service partnered with Dorsia and leading Las Vegas Hotel & Casino, Resorts World Las Vegas, for the second annual Race Weekend late-night pop-up series, which was powered by RepBets. The ultra-exclusive, premier post-race affair, was held November 22 and 23, from Midnight to 5AM at the luxe Allē Lounge on 66, the 66th floor of Resorts World Conrad Tower. Perched above Sin City, Allē Lounge offers an unmatched 360-degree views of Las Vegas, from the Strip and the raceway to the mountains and desert, which was complete with an epic fireworks show over the strip following the final F1 Race completion.
Notable Guests in attendance at VROOM ROOM’s inaugural Race Weekend pop-up series included DIPLO, Starino, Luka Sabbat, Harry Goodwins (The Gentleman on Netflix), Brandon Skenlar (It Ends With Us), Kevin Dias (Emily In Paris), Johnny Manziel, Josie Canseco, David Dobrik, Avani, Ghost, Rickey Thompson, Jessica Felter, comedian Chanel Omari, Diana Madison, Ashley Haas, Emma Pill, Alex Janai, Natalie Noel, Lili Higgins, Argjira Berisha, Steven Tyler Martinez, Ava Sage, Tati Mcquay, Lauren Kettering, Matt Nordgren, Gordo, DJ Zen Freeman, Marym Zolghadr, Raj Kumar, Selling Sunset’s Romain Bonnet, Mary Bonnet, Amanza Smith, Resorts World’s Ronn Nicolli and CMG Founder David Corso.
The VROOM ROOM 2024 Las Vegas Race Weekend Series was powered by Heineken Silver, PATRÓN Tequila, featuring PATRÓN El Alto and PATRÓN XO Cafe specialty cocktails, and fueled by Red Bull Energy Drink.
Resorts World Las Vegas, and Zouk Group, a leading lifestyle and entertainment company from Singapore, curated an ecosystem of immersive entertainment and lifestyle concepts, creating the Strip’s most buzzed-about property since opening in 2021.
With over twenty years of industry experience, CMG provides unprecedented solutions and partner alliances through their expert team of creators, producing impactful marketing year round. Positioned at the intersection of pop culture, car culture and motorsports, Race Service curates and captures special moments while bringing a community together. Since the founding of the agency in 2018, we’ve built unparalleled connections because those in the automotive world not only believe in our mission to elevate it – they want to be part of our journey.
Follow Vroom Room for their next Race Weekend pop up in Miami.
Photos courtesy of CMG
