We’re all too aware of the perils of washing a great denim jacket.
Even the CEO of Levis Strauss, Chip Bergh, advises people not to wash their denim. While speaking at Fortune’s Brainstorm Green conference, Chip said he was wearing a pair of jeans that had “yet to see a washing machine” in over a year. Like… what?!
However, letting a denim jacket go unwashed might not fly in civilized society. But don’t worry people, there’s a pretty simple solution, and it’s called “the freezer.” No like, all you need is a large plastic bag and your freezer.
First, you fold your jacket nicely and place it in the plastic bag. Then you place the bag in your freezer. Let it sit overnight! The cold temperature actually will kill any odor-causing bacteria. Usually, bacteria thrives in warm and moist environments, and that’s gross!
Not only will your denim jacket keep in its original state much better than placing it in the washing machine ever would, but your jacket will feel crisp and cool the next time you wear it.
“Femina Films”, a creative production company, paired up with knitwear designer Bailey Prado to create an editorial world that showcases romance and a passion for the Latino Gothic. We wanted to bring in elements of movies and stories we were surrounded by growing up, with a fresh feminine. The sets and stage we created in
Kylie calling back the low-rise era—True Religion making it feel like center court nostalgia. Okay, so Kylie Jenner (the OG Galore Girl) just reminded us all of the Glory days. On August 22, she dropped into our feeds wearing ultra-low-rise True Religion jeans—hugs every curve, signature horseshoe pockets. Paired with a classic white tank, flip-flops,
The streets of Downtown São Paulo are a living collage of contrasts — a restless urban chaos where traffic roars, street vendors call out, and music spills from open doorways. Amid this rush, the city reveals moments of striking beauty: bold silhouettes, interesting and sexy proportions moving through the crowd, architecture that bends between historic
Luna Fashion House boldly dares to stand for something different within an era when speed often trumps substance. With a rich 30-year legacy rooted in exceptional European craftsmanship, LUNA Fashion House does not chase trends; it champions enduring timelessness. Its designs whisper sophistication rather than shout for attention, yet they instantly command unwavering respect. Now,