Avril Lavigne Makes Splash with BeatBox Beverages For Creator Series
Avril Lavigne continues to lead Ready-to-Drink Cocktail Brand, BeatBox, with Exclusive New Pink Lemonade Flavor. Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne partnered with BeatBox for first ever alcohol partnership with ready-to-drink cocktail brand BeatBox, The World’s Tastiest Party Punch. Avril’s 11.1% ABV Pink Lemonade special edition package is available at tens of thousands of locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, QuikTrip, and many other valued chain and independent retailers.
BeatBox’s partnership with Avril is the latest in their wider “Creator Series.” The BeatBox Creator Series partners the rapidly growing ready-to-drink cocktail brand with globally recognized tastemakers to create exclusive, uniquely designed flavors and packaging that are distributed through the brand’s large retail network.
BeatBox continues to hit the concert festival circuit, as a leading Ready To Drink brand nationwide. Follow them on instagram to see where they will be through the remainer of the 2023 festival lineup.
Avril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to-date, 8 Grammy nods, and 6 World Music Awards. She can next be seen with the brand in Vegas for the When We Were Young festival weekend.
“The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team,” said Avril Lavigne. Lavigne continues, “Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me. I am excited for people to see the new packaging, and let us know what you think!“
BeatBox Beverages, one of the fastest growing RTD brands of 2022, is currently available in more than 45,000 retail locations. The brand is the fastest growing alcoholic beverage brand on social media and reached over 6 million customers at festivals and events to date in 2022, with 100+ music festivals and events planned in 2023.
Who is BeatBox? United through a love of music and inspired by the entrepreneurial spirit of Austin, Texas, the founders of BeatBox Beverages set out to create something that could help everyone #PartyBetter. One year later, they made Shark Tank, walking away with the biggest investment the show had made at that time, $1million from Mark Cuban. Later adding on a team of industry veterans from InBev, MillerCoors, Deep Eddy, and Tito’s Handmade Vodka, to name a few – who know how to develop, launch, and quickly grow authentic brands. Boasting a roster of investors including Mark Cuban, Rob Dyrdek as well as DJs Party Favor, Louis The Child, Good Times Ahead, and many others. BeatBox Beverages’ reputation is secured as a company that creates products that drive incremental profit in high-growth categories with specific expertise in the Millennial and Gen Z target.
Avril Lavigne has made history, smashed records, and consistently blazed a trail of her own as an uncompromising force in music and culture. Beyond selling 50 million albums worldwide with 12.5 million units sold in the U.S. alone, she has notched eight GRAMMY® Award nominations in categories such as “Best New Artist” and “Song of the Year” twice for “Complicated” and “I’m with You.” In addition, she has received eight Juno Awards, including “Artist of the Year.” Her catalog comprises the septuple platinum Let Go [2002], triple-platinum Under My Skin [2004], double-platinum The Best Damn Thing [2007], gold-selling Goodbye Lullaby [2011], gold-selling Avril Lavigne [2013], and Head Above Water [2019] highlighted by definitive smashes such as “Complicated,” “Sk8er Boi,” “Girlfriend,” “Here’s To Never Growing Up,” and “Head Above Water.” As such, she remains of “one of the Soundscan-era’s top-selling artists releasing albums in the U.S.” and “the third best selling Canadian female artist of all-time.” She earned a spot in the Top 10 of Billboard’s “Best of the 2000s” chart and holds a Guinness World Record as “the youngest female solo artist to top the UK chart,” while “Girlfriend” emerged as “first music video to reach 100 million views on YouTube.” She has also earned multiple #1‘s around the globe. Her social media following notably exceeds 93.8 million fans worldwide. Kicking off her biggest and boldest chapter to date, Avril made her debut for Travis Barker’s DTA Records on February 25, 2022 with the release of her seventh studio album Love Sux. Love Sux skyrocketed to the top of the charts all across the globe, including a #3 debut on the U.K. albums chart, marking Avril’s highest-charting album in the market in 15 years. On June 4, 2022, Avril celebrated her iconic debut album with the release of Let Go (20th Anniversary Edition), which features 6 bonus tracks, including her newly recorded studio version of “Breakaway” plus Let Go sessions rarities. Avril shows no signs of slowing down, as she continues her reign as a female pioneer of the pop-punk genre.
