An Exclusive Night With Viral Fragrance Brand Brown Sugar Babe
Atlanta’s own viral fragrance brand, Brown Sugar Babe has opened its first flagship store at Terminal South in Atlanta! To celebrate, they hosted an exclusive weekend from a press dinner, VIP-Reception and a fun Grand Opening all in-store!
The dinner featured a multi-course menu by celebrity Chef Lorna, in collaboration with Terminal South’s very own The Perfect Spice. Not only did we enjoy an intimate preview of the new space, immersive scent experiences, and first access to the story behind Brown Sugar Babe’s meteoric rise – from viral sales (like its most recent launch that garnered $90k in 12 minutes), to the brand’s cultural and economic impact on Atlanta itself.
It was great diving into the scent world and having access to some of the most popular scents like “Rich Aunty“, a $65 body oil dupe to the popular Perfums de Marly Delina Exclusif $355 scent or “Creme de la Creme“, a clean, gourmand, vanilla scent comparable to Kay Ali’s Vanilla 28 fragrance.
What people LOVE about this brand more than anything is how a little goes a long way with every product. And with their new Holiday Trio and Holiday Advent Calendar, you can treat yourself or someone you love this holiday season to delicious scents they won’t be able to get enough of!
Founded by Maekaeda Gibbons in 2017 with just $300, the brand has become a viral success story, projected to exceed $20M in revenue by the end of 2025, all without outside investment. Known as the Internet’s Favorite Body Oil, Brown Sugar Babe has built a devoted community through storytelling, culture, and consistent sell-out launches. When speaking on her newest venture as a storefront owner, Maekaeda said, “Opening our first Brown Sugar Babe flagship is bigger than a milestone, it’s a love letter to every woman who dared to smell good, feel good, and take up space. This store is proof that you can start with $300 and a dream, and still create something that pours back into your community.”
Writer: Taylor Winter Wilson (@taylorwinter)
Storefront: Brown Sugar Babe (@brwnsugarbabe), (@retailbsb)
Event Team: Alexandria Ortiz Consults (@alexandriaortizconsults) , Jahlil McAllister-Kemp (@jmcallisterevents)
Culinary Team: Lorna Maseko (@lornamaseko) , Chef Joe (@theofficialchefjoe)
Content Team: Connor Barber (@cbarb5) , Go (@shotsbygo) , Seventh Letter Social (@seventhlettersocial) , Krissy (@krisskrosskrisss)
