You read that right. She’s back and better than ever.

All the fashion girlies in 2009 who wore Levi studded denim shorts and Jeffrey Campbell boots with washed-out colored hair all carried one thing in common – Alexander Wang’s Iconic Rocco Bag! The bag was everyone’s arm candy; the girls who got it – got it! Celebrities such as Zoë Kravitz, Rosie Huntington-Whiteley, Chrissy Teigen, and more totted the bag around L.A. and New York while major retailers couldn’t keep it in stock and boasted a huge waitlist. I vividly remember holding this bag at a store in NYC (Intermix? – maybe) and saving all my coins for it.

Hilary Duff
Mary-Kate Olsen

Alexander Wang teased customers last month, and needless to say, we all went crazy. The Ricco Bag is back with a new unisex silhouette inspired by the original Rocco Bag launched in 2009. With its studded bottom panel and shrunken pebble lamp leather construction reminiscent of the original Rocco, the new Ricco bag boasts a new design for the next generation. With re-engineered hardware, alexander wang brings back the iconic trapezoidal-shaped hardware that covered the original Rocco style–newly named the “trap” stud. This proprietary design is reintroduced in aluminum, which is 30% lighter than the original studs covering the Rocco. Shop the Ricco bag, which is available now in two sizes HERE.


Shop the Ricco bag HERE
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