MCM GOES FROM MUNICH TO MARS THIS AW24
Germany luxury house MCM proudly presents its Autumn / Winter 2024 collection, a fusion of heritage craftsmanship and futuristic innovation. Drawing inspiration from Munich’s rich cultural tapestry where the house’s iconic design codes were founded, the collection conceptualizes MCM’s boundary-breaking approach to innovation through a journey from “Munich to Mars”, where the codes evolve and transcend to new frontiers. From traditional winter essentials to modernist elements, the latest collection reflects the brand’s ethos of luxury, versatility, and hands-free lifestyle.
Designed by Creative Director, Katie Chung, the collection unfolds at Palazzo Serbelloni, Milan, on 22nd February. The historic venue is transformed with elements symbolizing Earth and Mars and evokes intrigue and wonder, while offering attendees a glimpse into two distinct worlds. Two portals serve as a gateway between Earth and Mars, setting an extraordinary stage for the collection to be showcased.
Pushing the boundaries of innovation & expression, MCM’s AW24 collection reinvents iconic styles and plays with heritage codes, offering a fresh perspective on luxury. Key pieces include the exclusive Black Label line, an evolution of elegance, and the new ‘it shape’ Diamante 3D and Diamante Soft, serving as season highlights with their confidence and sophistication. Breaking new frontiers in sustainability, the MIRUM® capsule introduces sustainable, plant-based leather alternatives, marking a major step forward in eco-conscious luxury. In ready-to-wear, an exploration of new materials takes center stage with the introduction of Laurel Denim Jacquard, Monogram Re-Nylon, metallic leather, and refined grain leather. To complete the collection, footwear styles take a step forward with the new Silver Swarowski Ballerinas, Monogrammed Moccasins and metallic snow boots. The new eyewear partnership with Marcolin introduces AW24 styles with a selection exclusively presented through new virtual try on technology: Deepixel. Additionally, the new Inter Parfums, Inc fragrance MCM Crush, adds a touch of allure. To add to the AW24 collection, MCM and Harper Collective – the visionary lifestyle luggage brand co-founded by Jaden Smith and Sebastian Manes– tease a Sustainable Travel Lifestyle Brand Collaboration, pioneering eco-conscious luxury with three distinct suitcase silhouettes.
Catering to the needs of forward-thinking individuals of all ages and genders, MCM’s AW24 collection embodies versatility at its core. From daily commutes to global adventures, the range of versatile pieces is designed for on-the-go lifestyles, showcasing futuristic travel kits and hands-free accessories that emphasize functionality without compromising on style.
“MCM was founded with a spirit of innovation and independence, redefining luxury since its inception. With a commitment to craftsmanship, versatility, and inclusivity, MCM empowers individuals to explore the world without boundaries, both physically, virtually and beyond.” Sabine Brunner, President and Brand & Commercial Officer, MCM
