Kanye West’s Pablo merchandise might’ve taken over fashion this spring, but Justin Bieber’s new high-end “Purpose” tour merch collection is already dominating summer style.
Justin created the new collection with Jerry Lorenzo of the brand Fear of God, which explains the Christian undertones present in some of the designs.
Mostly though, the merch, which will be sold at Barneys stores starting tomorrow and costs up to $1,675 (the leather jacket is the most expensive piece) is adorned by the Purpose logo, and phrases like “STAFF,” “SECURITY,” and “NO PHOTOS.”
So is Justin following in the footsteps of his buddy Kanye, and trying to infiltrate the fashion game?
Likely not.
“I’m happy and proud people are reacting to it and adopting it,” Justin said to the NY Times via a spokesman. “I don’t think of our tour merch as being ‘fashion.’ That’s a really high compliment for what it is. But I am really happy we were able to dial in to something cool the way we did.”
See 7 items from the 31 piece collection here, and shop the collection online at Barneys starting 7/16.
Vivian Wilson fronts Desigual’s Fall/Winter 2026 “Born to Disobey” campaign alongside robot DESI 84, celebrating individuality, personal style and rebellion against perfection.
The handbag has always carried a little more responsibility than most accessories. It holds the essentials, finishes an outfit, and somehow manages to say something about the person carrying it. But not every bag needs to be the loudest thing in the room. Behno, the New York-based handbag label founded by designer Shivam Punjya, takes
Living Color: A two-look meditation on chromatic extremity, with supermodel Aweng Chuol as the vessel for the story. Architectural restraint meets maximalist spectacle, color rendered as art and identity. Look one is maximalist saturation — rainbow-foiled hair, iridescent violet lips, and a sequined sculptural skirt by AndreDNA set against confetti and candy-colored ballons. Look two
There’s something almost comical about everyone suddenly pretending they were MySpace power users. I’ll be honest—I never actually had one. Or at least not one worth talking about. I somehow convinced my friends I did because, at the time, admitting you weren’t on MySpace felt like showing up to school without the right shoes. Still,
