Yeezy Season is Upon Us

Word on the street is that Adidas is planning on dropping the long anticipated Yeezys during NBA All-Star Weekend, which is smack in the middle of New York Fashion Week (the perfect storm of models + athletes + the coolest city on earth). Alleged photos of the sneakers leaked late last year but today’s news seems a bit more official.

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In conjunction, Adidas also announced their new sneaker reservation app – Adidas Confirmed – that will give users access to their most coveted drops without the hassle of around the block lines or sold out stores. The ease of the app is that it’s GPS targeted: you pick your shoe, enter your zip code, and pick them up at a location near you. Its an online democracy of sneaker-dom and with the Adidas x Kanye West sneaker confirmed to be available on the platform it gives every hypebeast with an extra $350 lying around a chance to wear the latest piece from the swag god himself. Yeezy taught you well.

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