Vodka That Makes You Horny?

A new vodka called “Lust” is supposed to increase women’s sex drive when women drink it. The first thing we thought when we heard about it was that it sounded like some majorly creepy drink dreamt up by date rapists (maybe that’s why we aren’t surprised it’s made in Florida). But, luckily for all of us women, the vodka doesn’t actually make you any hornier at all.

At least, chemically that is. Refinery29 reports, the makers of Lust insist that the arousal you’ll feel by imbibing their spirits comes from the power of suggestion. In other words, just by reading the word “Lust” on the bottle, you may start having a lot of sexy thoughts, and then start feeling extra sexy yourself.

File Under: Terrible Marketing Strategies

File Under: Terrible Marketing Strategies

That’s all fine and good, except for the fact that when we’re ordering a martini or a vodka cranberry, paying attention to the bartender mixing our drink is the last thing we’re usually doing. Pro tip to the makers of Lust–we aren’t reading the bottles of vodka at the bar thinking up elaborate sexual fantasies, we’re usually just trying to, you know–have a good time out with our friends.

And even if we were paying attention to the label on the bottle, I guarantee that if a bartender poured some “Lust” into my glass while trying to come on to me, no matter how subtly, I’d be running in the opposite direction.

Gimme More Sex + Dating

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