Tune Darling: Chromat Designer Becca McCharen Reveals Her Inspirations

One of the most exciting designers, Becca McCharen, who’s label Chromat has been nothing short a successful chatted with us about what inspires her most and how she best likes to enjoy Absolut Tune. Follow Becca and Chromat here 
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What Absolut Tune drink describes you?
Tune and Cranberry with Lime- sweet and tart!
Where do you get your inspiration from?
Architecture, scaffolding, powerful women, wearable technology, discovering strange new materials.
Was designing your first passion? If not what sparked it?
I started with architecture, but ended up doing fashion projects with Chromat. The thing I love about fashion vs architecture is the scale. It’s much easier to design and build a piece in one day on the scale of a body than it is to design and build a city.
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You were recently named in Forbes Magazine as “30 under 30 who are changing the world” , what does this achievement mean to you?
It’s the best feeling to be amongst such a supportive and encouraging group of creative people here in NYC. Having the recognition of Forbes pushes us to go farther and do even more crazy stuff with Chromat. We’re looking forward to many more years of strange and exciting fashion!

How do you un wind after a busy day?

Staring into the eyes of my beautiful girlfriend, Christine, over a chilled glass of Absolute Tune of course!


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