Let’s Talk #Tidal (Before Jay-Z Takes Over The World)
I was thrown off this morning, while scrolling through Instagram, when I saw a @badgalriri post of Beyoncé and Rihanna arm in arm at an event. I’m positive that RiRi is not Bey’s bestie—she’s younger, allowed to publicly smoke weed, and may have banged a certain Mr. Shawn Carter. So how on earth could this photo exist? I continued scrolling and noticed Rihanna was captioning her posts with a #tidal hashtag; the launch event for Tidal, Jay-Z’s new music streaming service, took place last night in New York. Along with his wifey, Nicki Minaj, Madonna, Kanye West, Daft Punk and Alicia Keys (among many others) showed up to spearhead the movement of the business they now co-own. The group has produced a video in an attempt to explain the motivation behind creating Tidal, but I couldn’t help feeling more confused after watching it. What the hell are they talking about?
Everybody on the internet is pretty freaked out, naming Jay-Z and crew “pompous” and “bonkers”. Mentions of ties to an Illuminati secret society are starting to actually make some sense. I don’t feel as angered by Tidal as a lot of people do, but the event was definitely strange. Alicia Keys’ speech was incoherent, and she really did say: “We believe Frederich Nietzsche couldn’t have been more right when he said ‘without music, life would be a mistake’. Daft Punk and Deadmau5 on stage was a bizarre combination. The artists all did make a show of signing some “declaration” for some obscure reason. Most importantly, not many clarifications were made about the facts behind tidal. At this point, I just want to know how the artists will be paid. When asked by Billboard magazine, Jay responded: “Will artists make more money? Even if it means less profit for our bottom line? Absolutely. That’s easy for us. We can do that. Less profit for our bottom line, more money for the artist; fantastic. Let’s do that today.”
I signed up for a free trial, but in one month, if I don’t forget to cancel (which I probably will), I’ll be charged $20 every following month for the premium-level subscription. The other option is $9.99 per month, which only allows a more compressed version of audio, whatever that means. People are skeptical; the New York Times quoted David Pakman, a former digital music executive, saying, “I think Jay Z is about to find out the limits of his celebrity. I am sure he will lure exclusive content onto the service but that will reach a limited audience.”
Taylor Swift, by the way, has already signed up to be on Tidal. All of her music will be featured on the streaming service “soon”.