Designer Misha Nonoo Is About To Make NYFW History

This Saturday morning, 29-year-old designer Misha Nonoo is making New York Fashion Week history by ditching the traditional runway show and debuting her S/S 16 collection exclusively on Instagram.

The CDFA designer debuted her eponymous label in 2013 during NYFW’s fall 2011 season, and her soft, feminine ready-to-wear womenswear have been worn by Bella Hadid, Sarah Jessica Parker, Emma Watson, and many more.


Misha Nonoo // Instagram

In a statement about her decision to have the first ever “Insta-show” Misha Nonoo said, “I’m [a] visual learner and use Instagram as a tool frequently for sourcing inspiration. I wanted to take a risk this season and tell my collection’s story in a creative, approachable format that allows me to have a more intimate conversation with my woman.”

The “Insta-show” is going live at 10 AM this Saturday on the newly created Instagram handle @mishanonoo_show.  Right now, the account’s set on private, but that shouldn’t stop you form following the account now so that when you’re hungover in your bed a waiting for your Seamless delivery to get to your apartment, you can open up your Instagram and have the satisfaction of knowing you’re watching history unfold.

Whoever said nothing interesting happened in fashion didn’t know what the hell they were talking about.


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